Google has announced they are rebranding their 17+ year old brand money maker, AdWords, to simply Google Ads. Google launched AdWords back on October 23, 2000, almost 18 years ago, and was the driving force behind Google's profits and power. Now, Google wants to change the name from AdWords to Google Ads to simplify things.Google said "we are simplifying our products for advertisers and publishers of all sizes so they can more easily reach consumers anywhere, at any moment and on any channel." AdWords is now Google Ads DoubleClick advertiser products and Google Analytics 360 Suite are now Google Marketing Platform DoubleClick publisher products and DoubleClick Ad Exchange is now Google Ad ManagerI see no mention of Google AdSense, but I suspect that might fall under Google Ad Manager?Starting July 24, 2018, you will begin to see the new Google Ads brand, including the new name and logo, reflected in the product interface, help center, billing documents, and other locations. The URL … [Read more...] about Google Rebrands AdWords To Google Ads After Almost 18 Years
Despite Yahoo having a deep search & ad alliance with Microsoft, it seems like Yahoo wants to add more ad providers to monetize their own properties at least. I am guessing, their partner, Microsoft, just isn't doing it for them.Yahoo announced Google is now an "non-exclusive" display ad provider on "various Yahoo properties and certain co-branded sites" specifically using Google's AdSense for Content and Google's AdMob services.Soon, you will see Google Ads on Yahoo properties. Is this Marissa Mayer's doing? Being a long time Googler, now CEO of Yahoo...Anyway, expect to see Google ads on Yahoo soon.Forum discussion at WebmasterWorld. … [Read more...] about Google Ads Come Back To Yahoo Properties; What’s Up Microsoft?
Google’s new Ad Manager (currently in a limited beta) is a free ad serving platform directed toward small and medium-sized publishers that don’t need a complex, customizable solution such as DoubleClick’s DART platform (which Google just acquired). It’s a product for the broad, middle market intended to bring both greater simplicity but also more control to smaller publishers. It can also be used in combination with other ad serving platforms because Google isn’t asking for exclusivity. Google says that in creating the new platform, it was responding to a market need and explicit feedback from publishers. Here’s how Google officially describes Ad Manager:Directed at addressing the ad management and serving needs of publishers with small to medium-sized sales teams, Google Ad Manager is a free, hosted ad and inventory management tool that can help publishers sell, schedule, deliver and measure their directly-sold and network-based ad inventory. Google … [Read more...] about Google Ad Manager Targets Medium-Sized Publishers, Seeks Broader AdSense Distribution
Google has launched Google AdPlanner as an invite-only beta. It’s designed to allow advertisers toidentify sites with demographics they’re interested in — even sites thataren’t part of Google’s advertising network. The tool provides a greater depth of information about sites thanGoogle Trends ForWebsites that came out last week. In fact, that’s more a "light" versionthat Google told Search Engine Land was spun off from Google Ad Planner: Initially, we were going to launch only Google Ad Planner. However, whenGoogle management looked at the product, they wanted to make sure that wealso provide the same data to our non-advertising users – i.e., consumers –in a format that was accessible and comprehensive. Based on this decision,we created and launched Trends for Websites prior to the launch of Google AdPlanner. The screenshot below gives a glimpse of how much further the new toolgoes (click on it to see a larger image): Using … [Read more...] about Google Ad Planner Launches, Offers Site Demographic Profiles
Over the last year or so, Google has been steadily adding features to the AdWords interface that on the surface seem wonderful, unless managing and learning AdWords isn’t your full time job. It seems like just keeping up with what remains and what is gone and how to work the new stuff is a 40+ hour a week endeavor. I answer a lot of questions about Google Ad Extensions – when to use them, when not to use them, and how to use them effectively. I’m sure my clients are not the only ones searching for guidance, so I’m going to share what I’ve learned over the past few months in an effort to give everyone a “how-to” and “why-for” guide (as my kiddos would say). Today’s article will talk about Phone and Local extensions, in a few weeks, I’ll write a follow up and go over Site Link and Product Extensions. First some basic information for any type of extension used in Google Adwords. Extensions do not add to the cost per click, … [Read more...] about How To & When To Use Google Ad Extensions: Phone & Local Extensions