As always, we have a lot of updates for you. In a previous digest, we discussed Google redesigning their Hotel Search experience for mobile users. Now, after months of testing, Google finally released its newly designed interface that comes with a modern look and feel for hotel search results. Other updates include an unconfirmed and spooky Halloween algo update, the arrival of new ad position metrics in Google Ads, the introduction of reCAPTCHA v3 with its new way to stop abusive traffic on websites, and more. But before we move and talk about these updates, we want to remind you to not miss this week's Marketing Scoop podcast where our honored guests, Bas van den Beld, a Public Speaking and Marketing Coach, and Khushal Khan, a Senior SEO Consultant at Re:signal, will offer actionable tips and insights about these updates and help you get up to speed with the latest information. Listen to our podcast on iOS and Android: Podcast available on iTunes … [Read more...] about Google News Digest: New Ad Position Metrics, Hotel Search, reCAPTCHA v3, and More
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Apple switches back to Google search results for iOS & MacSep 25, 2017 by Barry Schwartz After serving Bing web search results in iOS and Mac for a few years, Apple has just switched the results back to Google, its original search partner. Bing Ads & LinkedIn graphs integration underway, more in-market audiences availableSep 25, 2017 by Ginny Marvin Artificial intelligence powering new product development for Bing Ads. How the Russian search market looks nowSep 25, 2017 by Brendan McGonigle Contributor Brendan McGonigle examines shifts in the Russian search market resulting from Google’s recent move to come into compliance with Russian competition law. Bing for business helps organizations search smarterSep 25, 2017 by Barry Schwartz Bing for business has launched a preview of new search features designed for internal organization search. Here is a quick … [Read more...] about SearchCap: Google back on Apple, Bing search for business & Bing ads with LinkedIn
Google announced this morning they are making two changes to the AdSense product. (1) Enabling the ability to remove ads on a page-by-page basis when that specific page is in violation. (2) A new AdSense policy center so publishers can learn more about why their pages are in violation.Truth is, I thought Google was able to stop specific pages from showing ads in the past. In fact, I am 99% sure they have emailed me about specific pages not being able to show ads due to some sort of violation. But Google said "historically, for most policy violations, we remove all ads from a publisher’s site." Now Google is rolling out "page-level policy action as the new default for content violations," adding that Google will be "able to stop showing ads on select pages, while leaving ads up on the rest of a site’s good content."Google does reserve the right to "still use site-level actions but only as needed and when it's necessary, such as in the case of egregious or persistent … [Read more...] about Google AdSense To Penalize/Remove Ads From Pages Vs Whole Site
Want to do a paywall with no “first click free?” That’s fine with Google, says business product manager Josh Cohen. Want to do micropayments? Google will be “flexible” in considering support of new business models like this. But if you charge, expect less traffic, and also expect that your competitors will be “ecstatic” to pick up your loss, he said. Cohen’s comments on paywall issues were part of a wide-ranging interview I had with him about Google and its news service. In the interview, Cohen also repeatedly stressed that publishers are free to deal with Google as they like. And if they wanted to exclude Google in favor of a competitor like Microsoft, they have that choice — though Google would prefer to work with everyone. Indeed, Google’s inclusion of many diverse sources is one reason he thinks Google might take hits from certain publishers that don’t criticize Yahoo News, which is a far more popular news service … [Read more...] about Josh Cohen Of Google News On Paywalls, Partnerships & Working With Publishers
Google’s latest algorithm change has impacted nearly 12% of queries. That means that a lot of sites, big and small, are looking at their web analytics reports this week and seeing devastating traffic graphs down and to the right. It can be difficult to think strategically and objectively in such a a situation and your first reactions may be panic and anger. Understandable, but if you want to restore your site’s traffic, you need actionable steps for evaluation and change. Even if it is truly the case that you were unfairly hit as a result of collateral damage, you want to spend your limited time and resources on tactics that are likely to bring your traffic back. Read on for more tactical things you can do now, and methods you might want to avoid. Ineffective Strategies What is unlikely to bring back your traffic is an appeal to public opinion or the sympathetic hearts of Google’s search engineers. Google extensively tests their algorithm changes to improve search … [Read more...] about Your Site’s Traffic Has Plummeted Since Google’s Panda Update. Now What?