For one thing, Google will communicate well in advance how webmasters and SEOs should prepare for the mobile-first index. … [Read more...] about Google advice: Switch your m-dot domain to responsive before the mobile-first index rollout
Google Publishes Annual Bad Ads Statistics Every year, Google gets faster and more efficient at removing ads that violate its policies. In 2017, over 3.2 billion ‘bad ads‘ were removed, which translates to an average of 100 bad ads per second. These bad ads included: … [Read more...] about This Week in Search: 5 Moves by Google!
The rail of organic opportunity Paid listings may continue to push organic listings below the fold, but the right rail presents an opportunity for organic content to surface accordingly. Especially as Google’s artificial intelligence is continuously improving, they’re looking to understand the intent behind search queries. To illustrate, here’s a SERP for the term “apple.” We can see Google has determined the most effective listings related to this query is information about the company, Apple Inc.: … [Read more...] about Battle of the Ad Bulge: How Google Is Slimming Down Search Results –
What do we know about the August algorithm update? First and foremost, as of Monday, Aug. 6 the update is still rolling out, meaning that rankings are still somewhat volatile. According to Google’s Search Liaison on Twitter, Danny Sullivan, this process is expected to continue until Wednesday Aug. 8, when the rankings will settle down to their new placements. … [Read more...] about Google launches August broad core algorithm update
Matthew Davison, Operations Lead of Google New Zealand, encouraged the audience to participate in Google’s progress by downloading the Crowdsource app, which improves the quality of translations across multiple Google platforms by drawing on the knowledge of their audience. The key message from this talk was to emphasise Google’s mission for AI: … [Read more...] about Auckland Google Partners Summit 2018