News yesterday came out that Google, following Facebook's lead, is pausing or banning ads related to abortion. The Guardian reports "Google has banned all adverts relating to the Irish abortion referendum from its platform, amid fears of overseas organisations taking advantage of loopholes in campaign funding laws to target voters before polling day." … [Read more...] about Google Pauses AdWords Abortion Ads In Ireland
Google adwords and facebook ads
What percentage of calls to each location go unanswered or to voicemail? How many calls are good leads versus non-sales calls? Which sources (channels/ads/keywords) drive the highest quality sales calls? What days and times drive the most (and best) calls? Are some locations better at converting calls? What are they doing differently? There are two options for analyzing conversations. … [Read more...] about 10 Tips to Get More Local Customers from AdWords & Facebook Ads
In both Facebook and Google ads, the cost per click is inversely proportional to the click-through rate. If something is very, very interesting to most of the people who are seeing it, then you’ll pay very, very little. If it’s very boring to people, then you’ll pay like an arm and a leg. If you nail the targeting using this Customer Match, you will definitely find lower cost per clicks than just generic targeting using keywords or remarketing. … [Read more...] about #MarketingNerds: Google AdWords Customer Match
Dynamic Search campaigns are best used as a discovery tool. It’s an opportunity to understand how Google crawls your site and what Google deems as relevant. A better understanding of Google’s interpretation of your site will help you improve Quality Score for traditional campaigns. As you know, a boost in Quality Score will lead to improved performance and likely a decrease in cost per acquisition. … [Read more...] about The right way to get dynamic with Google AdWords
For those of you who think AdWords customers are “trapped” customers, trust me, they are not! Facebook, Twitter, Yahoo, MSN, and eBay are all building alternatives to AdWords that are allowing advertisers to diversify their online marketing portfolio (I refer to this as the “wide tail” of marketing). Bad customer service (and the fear of being banned without cause) will only accelerate the flight to AdWords alternatives. … [Read more...] about Can Google AdWords Customer Service Be Saved?