Frederick (“Fred”) Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist. Today he is the Cofounder of Optmyzr, an AdWords tool company focused on unique data insights, One-Click Optimizations™, advanced reporting to make account management more efficient, and Enhanced Scripts™ for AdWords. He stays up-to-speed with best practices through his work with SalesX, a search marketing agency focused on turning clicks into revenue. He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers. … [Read more...] about Cut AdWords Certification Time In Half With These Study Guides For Shopping & YouTube
Google adwords certification answers
As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin. … [Read more...] about Stunning AdWords Policy Violations That Facebook & Google Shouldn’t Be Happy About
Sales pitches that are misleading. Promises are made that are disguised using nonspecific performance outcomes or meaningless results. For example, promising to secure a #1 Google ranking or page one search results without specifying that the result is for very specific keywords, not broad search terms. A business is likely already the top result for a search that includes the full name of the business and its location. Low-cost services that rely on upselling. A form of bait and switch where the SMB is lured in by a low-cost agreement or plan that then only serves as an opportunity to sell real services at higher costs. Alternately, those other services are automatically billed once payment information is secured. Services without accountability. Services are provided, but the client has no reporting or metrics to gauge the effectiveness or return on its marketing spend. Recurring charges are continued until the client finally cancels. A focus on profitability instead of client … [Read more...] about SMBs are overwhelmed with digital marketing choices. How to stand out and win their business.
The ROI of writing up a threatening letter, putting a stamp on it, and sending it, is probably pretty high if you can get your competitor to knock some high-converting keywords out of their campaign (unless of course, you’re awakening a sleeping giant by doing so – in which case – maybe you should just live with it). … [Read more...] about Bidding On Competitors Brand Terms: The Complete Guide
John Gagnon John is currently a Bing Ads Evangelist with a fairly impressive resume of hands on experience running large scale Bing Ads campaigns. John has invested his time and energy into the industry with 50+ presentations under his belt and is a very active contributor to several industry blogs and The Huffington Post. John's presentation was certainly quite enjoyable as it showcased some of his passion of search marketing but also what is possible beyond Google. He also demonstrated where Microsoft is going with voice search with Cortana and Windows10, which was fairly impressive. You can find John on Linkedin and on Twitter and you can find his presentation here. If you have specific Bing Ads product questions you can ping their corporate account here. … [Read more...] about Exclusive Insight From 6 Speakers