One of the important issues in changing map database suppliers is “Does the potential new supplier have the equivalent coverage at equivalent accuracy level with as comprehensive data attributes as your current supplier?” OSM data is not yet the equivalent of that provided by Navteq or TeleAtlas in terms of accuracy, coverage or comprehensivenes, although it is being improved day by day. At present, I see no compelling reason for either Yahoo or MSN to team with OSM, although they are obviously monitoring the situation. Unfortunately, the proportion of the search market served by either company indicates to me that improved mapping is not going to be the key to attracting more searchers. Finally, Google chose not to use OSM data, presumably because it could not maintain the freedom to use the data as it needed under the OSM license. … [Read more...] about Tectonic Shifts Altering The Terrain At Google Maps
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Many could argue that if you are trying “attract more followers” they would want to do so on Google+ itself. Why show social network ads in search? Why show them for your Google+ page in maps? This is a hard stance that Google+ took throughout 2012. But the thing is, social ads work. There simply isn’t a better place for admins to try and grow fans with ads than from targeted ads in the social network. … [Read more...] about Is Google Using AdWords Express Budgets To Promote Google+?
for illegal sales of controlled prescription drugs online.” (Here’s the white paper.) In 2008, the NABP again asked Google (and Microsoft and Yahoo) to stop illegal online pharmacies from advertising. Google asked for the list of problematic pharmacy advertisers, and said it was “helpful.” In 2009, California Western School of Law professor Brian Liang wrote in the American Journal of Law & Medicine that Google (and Yahoo and MSN) “actually allow and profit from illicit drug sales from unverified websites.” … [Read more...] about Google Was Repeatedly Warned About Taking Ads From Rogue Pharmacies
As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin. … [Read more...] about Google Running Another Test To Map In-Store Sales To AdWords Ads
So what’s likely to happen here? The Globe & Mail and Edutopia will probably get a PageRank reduction, which is largely meaningless. Potentially, they might not rank as well for some things because of this. But that’s really a deterrent to people who are trying to buy links from sites with high PageRank values, as those links are deemed more valuable. Since neither was likely intending to sell links, it’s no real loss for them. It’s a light penalty, because while Google doesn’t assess intent in deciding what’s right and wrong, it does take that into account when deciding how to punish. … [Read more...] about Will Google Penalize Chromebooks, Google Analytics, AdWords & Google+ For Using Advertorials?