Google seems to have been rolling out a large search algorithm update starting sometime around Sunday, June 25. Google’s John Mueller said, “We make updates all the time,” when asked specifically about the speculation around a Google update. In my opinion, there was an algorithm update to the Google search rankings over the past few days that is still rolling out. Google technically did not confirm it, outside of John Mueller’s typical reply to any questions around an algorithm update. But based on the industry chatter that I track closely and the automated tracking tools from Mozcast, SERPMetrics, Algoroo, Advanced Web Rankings, Accuranker, RankRanger and SEMRush, among other tools, it seems there was a real Google algorithm update. Again, Google’s PR team did not officially confirm it outside of John Mueller’s tweet. Here are some screen shots of those popular tracking tools: Here are some random tweets from industry SEOs: Check your … [Read more...] about Google algorithm update may be rolling out since June 25
Google algorithm update
Last week we reported on a possible Google algorithm update starting last Wednesday. We had most of the automated tracking tools light up but, as I covered, little chatter around complaints from webmasters or SEOs. My initial impression was that something changed in the search results but it did not lead to any significant changes to the traffic one would receive from Google. Then Pete Meyers from Moz reminded me in the comments section that Google is testing dropping featured snippets from the core web results, which should directly impact all of these tracking tools. If you take out the featured snippet result from those core web results, that will make these tools light up. Pete said in the comments: We've been seeing some volatility due to this test with Featured Snippets -- since Google is removing the page-one organic ranking for some people (if the URL gets the snippet), it's creating more flux. This only seems to be part of the story, though. I asked in that story if removing … [Read more...] about Theories On Google Algorithm Update & Changes Last Week
On Wednesday, some webmasters and SEOs began noticing the automated tracking tools from places like Mozcast, SER Metrics, Algoroo, Advanced Web Rankings, Accuranker, Rank Ranger and SEM Rush mostly begin to show significant signs of a large Google algorithm update. Well, what they technically track are changes in the positioning of rankings for the top X thousands of keywords they track. So either the UI changes, which many of these tools try to keep out of their tracking metrics OR the algorithm shifted a bunch of URLs around in the rankings. The issue is, I am NOT seeing massive numbers of webmaster or SEOs complaining in either the white hat or black hat forums. Normally when all these tools light up like this, well not always but normally, you'd see webmasters also complaining about their rankings declining with some also happy that their rankings increased. I am not seeing these complaints in significant levels, so I am scratching my head. I am seeing some chatter, the … [Read more...] about Was There A Google Algorithm Update Starting On Wednesday?
For the past 48 hours, I've been hearing some rumbles around Google algorithm updates and sites dropping. But the chatter was not that drastic, making me think it hits a specific subset of users and niches on the internet. The interesting thing is that most of the tracking tools show an update over the past 48 hours but again, the normal webmaster chatter is somewhat low. The black hat forums were way more active around this update than others. It is the black hat forums, including BlackHatWorld that is calling this out as an update that target PBNs, private blog networks. I have asked Google but they are not confirming or denying any update around this, which is typical of their behavior around algorithm updates these days including ones targeting black hat techniques. It seems that webmasters using PBNs, not all, have expressed most of their concern over these ranking changes starting around February 1st. There may have been some webmasters who do not use PBNs that got hit also, … [Read more...] about New Google Algorithm Update Targets PBNs & Links
Google changes its search algorithm about 500 to 600 times a year with about nine major updates in the past two years. Those in the SEO world are probably familiar with two of the most recent algorithm updates: Possum and Penguin 4.0, both of which were rolled out in September. As Ryan Shelly from our own Search Engine Journal stated earlier this year, there are three things to remember when an update happens: (1) don’t panic, (2) wait to react, and (3) read credible sources and make adjustments where necessary. The important thing to remember is while staying on top of algorithm updates is important, there are always other best practices to consider alongside these new updates. Why You Should Care Google algorithm updates are increasingly important to consider in the SEO world. While you do not need to pay attention to every little update that Google has (which quite frankly would be overwhelming and verging on impossible, especially for small business marketers), it is … [Read more...] about Forecasting for the Future: How to Track Google Algorithm Updates