There appears to be a large Google ranking or algorithm update happening right now in the core Google web search results. I was on the fence about covering it this morning and decided to wait for tomorrow until I heard more chatter, but the chatter is espesially hot right now and SEOs keep asking me about it this morning. The Black Hat World forums and WebmasterWorld forums are the most active discussing it - it does seem to be focused more in the black hat space, since that thread is going insane right now. So this might be a link related Google algorithm shift, but Google has not confirmed anything and I doubt they will - I have already asked. The first signs of this update were earlier this morning, March 8, 2017. Here are some of the comments from the threads: A MASSIVE drop in traffic happened on my site on the 7th of March at 8pm and has continued today (8th March). I have no idea why. I have also suffered from the 20%-40% drops in traffic in Feb Iam also having some serious … [Read more...] about Large Google Algorithm Ranking Update Underway
For the past 48 hours, I've been hearing some rumbles around Google algorithm updates and sites dropping. But the chatter was not that drastic, making me think it hits a specific subset of users and niches on the internet. The interesting thing is that most of the tracking tools show an update over the past 48 hours but again, the normal webmaster chatter is somewhat low. The black hat forums were way more active around this update than others. It is the black hat forums, including BlackHatWorld that is calling this out as an update that target PBNs, private blog networks. I have asked Google but they are not confirming or denying any update around this, which is typical of their behavior around algorithm updates these days including ones targeting black hat techniques. It seems that webmasters using PBNs, not all, have expressed most of their concern over these ranking changes starting around February 1st. There may have been some webmasters who do not use PBNs that got hit also, … [Read more...] about New Google Algorithm Update Targets PBNs & Links
Google changes its search algorithm about 500 to 600 times a year with about nine major updates in the past two years. Those in the SEO world are probably familiar with two of the most recent algorithm updates: Possum and Penguin 4.0, both of which were rolled out in September. As Ryan Shelly from our own Search Engine Journal stated earlier this year, there are three things to remember when an update happens: (1) don’t panic, (2) wait to react, and (3) read credible sources and make adjustments where necessary. The important thing to remember is while staying on top of algorithm updates is important, there are always other best practices to consider alongside these new updates. Why You Should Care Google algorithm updates are increasingly important to consider in the SEO world. While you do not need to pay attention to every little update that Google has (which quite frankly would be overwhelming and verging on impossible, especially for small business marketers), it is … [Read more...] about Forecasting for the Future: How to Track Google Algorithm Updates
On February 26, 2015 Google gave marketers incredible insight into changes they have planned for their search algorithms and the exact day they will go into effect. Specifically, they announced that on April 21, 2015 mobile search engine results pages (SERPs) will be impacted by the mobile-friendliness of a website. Google wants to make it easier for people using mobile devices to access websites that have been optimized for use on that device. It is not long now until their algorithms for mobile search will shift to reflect this desire. Google has given website owners forewarning about an impending change and the day the change will occur. As site owner’s head back to their site dashboards, here is what they should know about the importance of this announcement. What Website Owners Should Expect There are more than 1.5 billion mobile Internet users worldwide and roughly 80 percent of Internet users own a smartphone. If these numbers have not already encouraged you to take … [Read more...] about Mobile Optimization and the Google Algorithm Change – 7 Steps to Stay Friendly
Between the long-awaited rollout of Penguin 4.0, a strengthening of Google’s mobile-friendly ranking signal and the ‘Possum’ algorithm update impacting local search, 2016 was an interesting year for Google algorithm changes. And with an upcoming move to a mobile-first search index already on the cards, as well as a penalty for intrusive mobile interstitials coming into effect on the 10th, 2017 promises to be just as eventful. Looking back at 2016, which algorithm changes were the most impactful for marketers in the industry? And how can brands best prepare themselves for what might be around the corner? I spoke to Sastry Rachakonda and Ajay Rama of digital marketing agency iQuanti, along with Search Engine Watch’s regular mobile columnist Andy Favell, to get their thoughts on what’s to come in the search industry. The most impactful algorithm updates of 2016 “Mobile-first indexing is probably the most significant change that happened this … [Read more...] about Which Google algorithm changes impacted marketers most in 2016 – and what can we expect from 2017?