By Amanda Geisler / September 25, 2018 Analytics Google Analytics Google Analytics 360 When Does Sampling Happen? Sampling can happen when you apply segments, secondary dimensions, or filter your Google Analytics reports. Whenever we modify our standard reports or create custom reports, Google has to query our data, which can lead to sampling. Basically, Google estimates the data based on a percentage of sessions. Jonathan wrote an awesome post that gets into the nitty-gritty of how accurate sampling is in Google Analytics. The threshold for sampling is 500k sessions at the property level for Google Analytics Standard or 100M sessions at the view level for Analytics 360 for your date range. Sampling at the property level means that you can’t use filters on your views to limit the number of sessions. How Do I Know If My Reports Are Being Sampled? Google is constantly updating and improving the Google Analytics interface, and that includes sampling warnings. In the past, you may … [Read more...] about Are My Google Analytics Reports Being Sampled?
Google analytic reports
by Alex Chris8 Comments Google analytics can give you a lot of information about your web site and if you are a beginner you can easily get lost in the reports. My goal with this post is to explain and demonstrate the 7 best reports to help beginners understand some basic information about their web site.These are the absolute essentials for any webmaster looking to answer the 4 w’s (‘what’, ‘when’, ‘where’ and ‘who’).How many visits do I get per day and from where?How many users are visiting from Desktop / Mobile / Tablet?Which are the most popular pages of my site?Which pages do people see first (landing pages) when they visit my site?How many people are viewing my web site right now?What buttons do users click as they browse my web site?What time of the day I receive the most visits?1. How many visits do I get per day and from where?This is a report I run on a daily basis. You can view this report by selecting ACQUISITION > … [Read more...] about Best Google Analytics Reports for Beginners
“Our traffic is going down,” said a client in a recent email. Attached to the email was a chart showing this year’s traffic compared to last year’s traffic. Yep, traffic had indeed gone down. The reason for the downward trend was easy to diagnose: we had created a Filtered View in Google Analytics, which excluded traffic coming from the people within the client’s company who accessed the website daily. More important, we had excluded referral spam. The referral spam had become so bad, it had outpaced organic search and was skewing data in the worst way. I explained to the client that due to the filters, comparing this year’s traffic to the previous year was exactly like comparing apples to oranges — and that traffic was actually doing quite well (as were his inquiries, which he did acknowledge were on the rise). Why creating filters in Google Analytics is important Over a five-day period in late November to early December, we noticed a huge … [Read more...] about 3 steps to creating accurate Google Analytics reports
Google mentioned on Google+ that Google Analytics introduced new sections for reporting on AdSense data and Ad Exchange data.There is now a new publisher reporting section in Google Analytics named Publisher Reporting, which replaces the AdSense Reports section. Analytics users with existing AdSense reports will see them move into this new section. Plus, there will be integration with Ad Exchange, for those publishers that don’t currently serve Ad Exchange as backfill through DFP, Google said.Not much changed with the reports themselves from what I see, but the change of name and the Ad Exchange piece is new.Google said:Additionally, a new Ad Exchange linking option joins the Product Linking lineup in the Admin tab of Google Analytics. We hope that by consolidating these reports in the new Publisher Reporting section, it will help you better benefit from the intersection of ad serving, monetization and analytics data.I personally see this live now but Google said you might not … [Read more...] about New Google Analytics Reports For AdSense & Ad Exchange
By Jon Meck / November 16, 2017 Analytics Google Analytics Search Engine Optimization We hear it all the time – how do I unlock that secret data that only Google knows about? Sometimes we’re getting asked about (not set) in Google Analytics reports, but lately I’ve been hearing it about the (Other) category inside of the Search Console reports in Google Analytics. Let’s set some expectations and clear the air once and for all. Background – A House Divided Before we get into the nitty gritty, let’s talk about where we were just last year. Google Analytics updated the connection between Google Search Console (formerly Google Webmaster Tools) and Google Analytics, bringing data from the Search Console into easy-to-read reports in the Acquisition section in GA. Michael wrote a great summary article about that here: The new connection is better than it was and it certainly alleviated some common pain-points. It makes it easier to compare … [Read more...] about Explaining the Other in Google Analytics Search Console Reports