The final option is to use this data in Data Studio. To do this, you need to copy the Screaming Frog export to a Google Sheet. This can then be set up as a new data source in Data Studio using the Google Sheets connector. Once you have connected the Google Sheet to Data Studio, you are able to blend the Screaming Frog crawl to Google Analytics using the Data Blending option. This method gives you the flexibility of changing the metrics you want to look at, apply different segments, and produce a deeper level of insights. … [Read more...] about No data? No problem! Retroactive content analysis in Google Analytics
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If you’re still not sure which is the right tool for you, I suggest that you start by creating a game plan – outline each activity in your app and various user-related properties you may want to track for analysis purposes. Think about the data you will want and what type of reports you will need. The more you can start to plan for the analysis, the better idea you’ll have on what you’ll need out of your app tracking tool. … [Read more...] about Choosing Between Firebase and Google Analytics SDKs for App Tracking
So we do the event. We set it to a Custom category group, we define the action as PageLoad because a user isn’t specifically interacting with this event. Then we set the Label as to what the event is doing. We add a 0 to the value (you don’t have to add an actual value there if we’re not using it, but I’m personally uncomfortable passing nothing). We also then set the non-interaction value to true. This is also key if you use an event here. If you don’t set it as true, then the event is considered a page interaction, and it will affect your bounce rate from the landing page. Essentially rather than someone coming to your page looking at it and hitting the back button being considered a ‘bounce’ it would not be considered one because the user ‘interacted’ with the site. So we set this to true, so that isn’t considered in that respect. … [Read more...] about Where Should The Google Analytics Tracking Code Be Placed?
You have multiple domains. Google Analytics only lets you enter one domain when creating a property, and only populates the Referral Exclusion List with that one domain. Any domains beyond the first being tracked in the same property must be added manually. The original domain that you gave Google Analytics is not correct. This can happen if your website has moved to a new domain since your Google Analytics property was set up. You migrated your property manually from Classic to Universal, and did not updated the Referral Exclusion List. Automatic migrations had their Referral Exclusion List updated automatically, but manual migrations did not. You intentionally removed the entry from the Referral Exclusion List, because you want your data to include self-referrals. For example, if you want to view your subdomains both combined and split apart, you will probably have subdomain-specific views where you want to include cross-subdomain referrals. What to Do Next In most cases, the fix … [Read more...] about Two Steps to Correctly Tracking Subdomains in Google Analytics
Goal Value Sometimes we can attribute or estimate a value for our lead goals. Adding a numeric value should be just as important to your goals as revenue is to transactions. Goal value allows us to provide tangible value to our website performance, especially when conversions can happen offline. You can find goal value in your Goal Overview report, or as a conversion metric in your audience or acquisition reports. You should add a value to your goals even if you don’t have insights into how much revenue your leads are driving to get a better understanding of our next metric. … [Read more...] about What Are the Most Important Google Analytics Metrics?