So what’s likely to happen here? The Globe & Mail and Edutopia will probably get a PageRank reduction, which is largely meaningless. Potentially, they might not rank as well for some things because of this. But that’s really a deterrent to people who are trying to buy links from sites with high PageRank values, as those links are deemed more valuable. Since neither was likely intending to sell links, it’s no real loss for them. It’s a light penalty, because while Google doesn’t assess intent in deciding what’s right and wrong, it does take that into account when deciding how to punish. … [Read more...] about Will Google Penalize Chromebooks, Google Analytics, AdWords & Google+ For Using Advertorials?
Google analytics and adwords
So what should I do? If you’re NOT using the up to date Async code you should update to using that. You’ve really got to have some serious things going on to NOT update. Does it need to be in the head of the document? No, it won’t kill you to have it at the bottom of the page, but if you CAN move it to the top, then you should because it’ll be faster and more accurate. If you don’t know of a reason to keep using the non-async code at the bottom of the page, and you’re not using custom variables… Then really there is no reason to NOT update it and move it to the top of the page. You’ll have more accurate data, you’ll get newer and better tracking features, and more. Come on. Everyone’s doing it. … [Read more...] about Where Should The Google Analytics Tracking Code Be Placed?
4. Cool Features With Google Analytics Google Tag Manager makes it easier to implement some of the more complicated Google Analytics features, such as User ID tracking. User ID tracking gives you the ability to measure real users instead of devices. This provides more accurate data for you, which ultimately helps your users! It’s a win-win. Tag Manager also helps with common challenges in Google Analytics, such as Custom Dimensions, Cross-Domain Tracking for multiple sites that are tracked together in Google Analytics, and Enhanced Ecommerce that requires collaboration with developers. … [Read more...] about What Is Google Tag Manager? (And How Does It Work With Google Analytics?)
Analytics Google Analytics Search Engine Optimization We hear it all the time – how do I unlock that secret data that only Google knows about? Sometimes we’re getting asked about (not set) in Google Analytics reports, but lately I’ve been hearing it about the (Other) category inside of the Search Console reports in Google Analytics. Let’s set some expectations and clear the air once and for all. … [Read more...] about Explaining the Other in Google Analytics Search Console Reports
Remarketing Lists for Search Ads (RLSA) is a very useful Audience Prioritisation Tool. This lets you customise your search ads campaign for people who have previously visited your site, and tailor your bids and ads to these visitors when they’re on Google and search partner sites. Find out more about making the most of RLSA here. Targeting settings on your Display Network, unlike RLSA, triggers an ad only when someone who’s on your audience list searches for one of the keywords in your campaign. You need a big audience here, so your segmentation can’t be too granular, since no other traffic is being lured by a campaign using this setting. 6. Last but not least, is social advertising! … [Read more...] about Advanced targeting using custom audience lists in Google Analytics