So we do the event. We set it to a Custom category group, we define the action as PageLoad because a user isn’t specifically interacting with this event. Then we set the Label as to what the event is doing. We add a 0 to the value (you don’t have to add an actual value there if we’re not using it, but I’m personally uncomfortable passing nothing). We also then set the non-interaction value to true. This is also key if you use an event here. If you don’t set it as true, then the event is considered a page interaction, and it will affect your bounce rate from the landing page. Essentially rather than someone coming to your page looking at it and hitting the back button being considered a ‘bounce’ it would not be considered one because the user ‘interacted’ with the site. So we set this to true, so that isn’t considered in that respect. … [Read more...] about Where Should The Google Analytics Tracking Code Be Placed?
Google analytics average time on site
Director of Analytics Goal Conversion Rate As the Director of Analytics, all metrics are important to you. You’re responsible for monitoring your site’s performance, taking action, and reporting to stakeholders. Ultimately, your mission is to get users to convert, so be sure to include your goal conversion rate in your analysis and reporting. If you aren’t doing this yet, you’ll need to break out your goal conversion rate across all dimensions to find your successes and areas of improvement. … [Read more...] about What Are the Most Important Google Analytics Metrics?
After 30 minutes of inactivity At midnight Campaign change 1. After 30 minutes of inactivity By default, a session ends when a user did nothing on your site for 30 minutes straight. For example, a user looks at a page on your site, then reads a blog post and leaves that open without doing anything on that page for 30 minutes, the session ends. If after, for instance, 29 minutes a user interacts with the page, by clicking on a link or a menu item or something like that, the very same session is extended by another 30 minutes. So every time you interact with the site, the session is extended. If you don’t do anything for 30 minutes, it ends. … [Read more...] about Annelieke’s Analytics: What are sessions in Google Analytics? • Yoast
Pageviews in combination with other metrics Pageviews can give an indication of how popular a post or page is. But having a high number of pageviews for a post doesn’t necessarily mean it is popular. Is it a good thing that you have a lot of pageviews per visit? Does it mean that people like to read a lot of pages on your site? Or does it mean that they can’t find what they’re looking for? A good data analyst is critical of his or her data at all times. A single metric doesn’t tell you a lot; it’s the context that provides the information you can use. … [Read more...] about Annelieke’s Analytics: What are pageviews in Google Analytics? • Yoast
Use UTM tags If you want to track your email performance in Google Analytics, it’s pretty important to get email data into your Google Analytics, right? If you want to know how many people came to your site by clicking on a link in your newsletter, you need to send a piece of information so that Google Analytics can recognize the traffic is coming from your email campaign. You can do so by adding UTM tags to all links in your newsletter that link to your site, so-called campaign tracking. … [Read more...] about Annelieke’s Analytics: Email performance in Google Analytics • Yoast