3. Look for Changes Once you have created your own custom reports, dashboards, and segments (or downloaded some from the GASG), you should start monitoring changing trends. Specifically, look for changes in the number of sessions from Google organic search, the number of conversions, the top landing pages, and the countries from which you receive Google organic search traffic. … [Read more...] about Using Google Analytics to Analyze Organic Traffic
Google analytics most popular pages widget
Target new long-tail keywords for pages that get a lot of impressions – If they are already highly trusted pages, you should be able to rank for long-tail keywords just by adding them to the page in a few places. Identify abnormally low click-through rates – If the page’s average position is on the first page but its CTR is less than a few percent, there’s something wrong. Consider writing a more enticing title and meta description and adding structured data if possible. … [Read more...] about 6 Advanced Google Analytics Tricks You Should Know
How to Use This Custom Event: This custom event demonstrates how versatile events really are. The event is placed on every page on your site – likely through inserting it into your header or footer. As the page loads, the script that triggers this event looks at the destination URL on your site and the referring string (the URL of the Google search) and extracts a few key values: the keyword used in Google is sent to your action; the destination URL is used as the label; and the organic ranking is sent to the value field. … [Read more...] about 10 Google Analytics Custom Events That Track the Untrackable
Conversion Reports Knowing data points such as average revenue per conversion, average per-session value, and e-commerce conversion rate is a great way to tell how your campaign is performing. Having a Google Analytics dashboard available or an automatic email alert scheduled with this data can really help strengthen your confidence in your campaigns. … [Read more...] about 3 Easy to Digest E-Commerce Analytics Reports
see next. [NOTE: Yahoo tells me the FT was indeed confused here, stating “Panama is definitely not ‘a search technology that monitors user behavior’ “ … [Read more...] about Everyone Fears Google (Again) & Will The Last Googler To Leave Turn The Lights Out?