Are your shoppers deal hunters who frequently use coupon codes? Did your last sale perform better than the one before? How did these promotions affect top-line revenue? Did users click on your summer sales banner and go on to purchase the Hawaiian shirt they’ve always wanted, or was the CTR dismal because it’s winter and no-one wants a new Hawaiian shirt? How can I test out this functionality for myself? Thankfully, you can explore all of this for yourself with Google Merchandise Store Demo Account. Google has kindly opened up the sales data of its merchandise store, meaning you can experiment with a real-world, fully-functional implementation of Enhanced Ecommerce here. You can access it here: https://support.google.com/analytics/answer/6367342?hl=en … [Read more...] about What is Enhanced Ecommerce in Google Analytics?
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Check any that you’d like to see, and then click the Apply button in the bottom left. You’ll get an updated graph and stats with all segments that you have selected: … [Read more...] about 6 Advanced Google Analytics Tricks You Should Know
Google’s new AMP Client ID API, coupled with Google Analytics, allows pages that are partially served on Google platforms like search and partially on site owner domains to communicate with each other. Google Analytics “can understand if a user on your non-AMP pages had ever visited an AMP page displayed by Google. When true, Google Analytics can help you understand user behavior across these two page types as a single cohesive experience,” according to the blog post. … [Read more...] about Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages
If you notice a very high bounce rate on a few of your top performing pages in Google Analytics with respect to the other pages, ask yourself what could be the reason. Audit the affected pages, then work your way around optimizing these pages to boost conversions. … [Read more...] about Google Analytics Guide: 10 Actionable Tips to Boost Your Traffic and Ranking
Speed directly impacts your bounce rate, as can be seen in the image above. Google announced that page speed will be a ranking factor in mobile search as of July 2018. Having a slow site can kill your chances of ranking in SERPs and tank your traffic. … [Read more...] about How to Use Google Analytics to Measure and Improve Your Content Marketing