The final option is to use this data in Data Studio. To do this, you need to copy the Screaming Frog export to a Google Sheet. This can then be set up as a new data source in Data Studio using the Google Sheets connector. Once you have connected the Google Sheet to Data Studio, you are able to blend the Screaming Frog crawl to Google Analytics using the Data Blending option. This method gives you the flexibility of changing the metrics you want to look at, apply different segments, and produce a deeper level of insights. … [Read more...] about No data? No problem! Retroactive content analysis in Google Analytics
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In some ways, this can be a good thing – many apps do not really have a concept of a ‘page’ or ‘screen’ and instead revolve around activities the user can complete. It can also be much easier to deal with when doing analysis with BigQuery, for example (yes, there is a BigQuery import available). But for certain businesses, such as publishers for example, this data model might be more challenging to work with or require some getting used to. … [Read more...] about Choosing Between Firebase and Google Analytics SDKs for App Tracking
You see, the Pageview is recorded only after that code is loaded up. So the sooner you load the code, the sooner that Pageview is recorded. Let’s say you have a big blog page, and it’s a slow loading one, taking even 10 to 20 seconds to load everything up. If your Google Code doesn’t start until the end of the page, it can get held up, just like the old non-asynchronous code used to hold up OTHER lines of code. Except now it’s holding up the tracking code. If a visitor to your site hits the page, and then leaves it before the tracking code fires the Pageview, then you lose that visitor. They now become a new direct visit to whatever page of the site they landed on. This can make all sorts of data on your site incorrect. … [Read more...] about Where Should The Google Analytics Tracking Code Be Placed?
When your domain is in the exclusion list, then users can cross from one subdomain on your site to another without starting a new session. Without your domain in the exclusion list, when a user goes from one subdomain to another on your site, Analytics sees that as a referral from one hostname to another and starts a new session. As a result, your reports can have artificially inflated session counts. … [Read more...] about Two Steps to Correctly Tracking Subdomains in Google Analytics
Director of Analytics Goal Conversion Rate As the Director of Analytics, all metrics are important to you. You’re responsible for monitoring your site’s performance, taking action, and reporting to stakeholders. Ultimately, your mission is to get users to convert, so be sure to include your goal conversion rate in your analysis and reporting. If you aren’t doing this yet, you’ll need to break out your goal conversion rate across all dimensions to find your successes and areas of improvement. … [Read more...] about What Are the Most Important Google Analytics Metrics?