Through Google Analytics tracking you can gain valuable insights into who is coming to your site, how they are using it and whether or not your website is doing its job. While implementing Google Analytics tracking is the first step toward making smart business decisions based on data, it’s really just the first step. Without regular attention and maintenance, your business is either blindly relying on its Google Analytics data (scary), or is likely not using it at all (sad). But fear not! Here are three common issues and how to fix them to restore data integrity. 1. Self Referrals This is a biggie. Google’s definition of a self-referral is referral traffic that originates from pages within your own domain. The Impact A self referral means that a session for a single user has broken and restarted without actually leaving your site. Google Analytics reads your domain as the referrer, effectively overwriting actual acquisition information. Why is this happening? Self … [Read more...] about How To Find & Fix These 3 Red Flags In Your Google Analytics Data
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Quality traffic is the lifeblood of your online venture. Most businesses wish they had more traffic coming to their websites. But that is not how it works. “Wishes are cheap”; doing the work is what gets you the results,” says Joan Richbell. Google Analytics provides an enormous amount of data that you can leverage on to boost your organic traffic and ranking. Bear in mind, though, that you can’t achieve overnight results no matter how powerful the insights are; it is going to take a while. But your results will be sustainable! With the enormous data that Google Analytics provides, knowing how to navigate its complex platform and getting past the basic vanity metric reports is critical to your success. In this guide, we go into detail to explain each Google Analytics insight and how you can implement it right away on your website to skyrocket your search visibility. Let’s get right to it. 1. Get Top Google Analytics Reports Emailed To … [Read more...] about Google Analytics Guide: 10 Actionable Tips to Boost Your Traffic and Ranking
By Sean Ever since the creation and distribution of Google Analytics, several people have used it to track and report on their website’s traffic. Tracking through the use of Google analytics can help you learn some valuable information on who is visiting your website, the rate of visitors on your website, what the visitors do, and whether the website does its intended objective. However, tracking through the Google Analytics requires constant attention and upkeep; without these, you’ll only be blindly depending on the data that you gather, or you will likely be not using it at all. The data that you gather through Google Analytics is truly helpful, to say the least, especially for websites that are for businesses. This is due to the fact that the data you receive will help you formulate and make smart business decisions that can help you move forward. But, data will always remain as an object that is prone to errors if you are not careful. But, you should not worry about … [Read more...] about Finding Problems in your Google Analytics Data (And How to Fix Them)
I’m spoiled now. I rarely go into the Google Analytics (GA) interface anymore. You know why? There are cool Excel plugins that will pull your data right into Excel. Of course, most of them are PC-swim only. Sorry, Mac users. I’m going to be testing out the only one I know of for Mac, but I can’t verify how good it is. (Disclaimer: I’m not in any way associated with any of the GA plugins for Excel or their manufacturers.) Before jumping in, let’s talk about some basics that you will need to understand to navigate the API. Learning The Language Of The API The trickiest part about using the GA API is wrapping your brain around all the geek speak. Instead of using the same labels the interface uses (which are intuitive to non-bots), the API switches everything up. But here are some spy-grade deciphering tips that will help you avoid some of the traps that threw me when I was an API fledgling: Path: You’ll see path this and path that all through the … [Read more...] about How To Make Google Analytics Talk To Excel, In Plain English
In our last column we asked: Has Google killed mobile organic search? In this column we consider what Google’s plans are for those owned properties that get the prime real estate atop mobile search results, such as Google My Business (GMB) and Knowledge Graph (KG). There are five areas/initiatives that should be observed closely, as these could be prototypes for the future of mobile local search. These are: Restaurants in [US city] – Google My Business (GMB) results. Hotels in [US city] – GMB results. [US city] –Knowledge Graph (KG) results. Movies in [US city] – KG results. Tradesmen (or similar) in [San Francisco area] – Home Services results. Some or all (unclear) of the tradesmen pay to be included in this scheme. This will be covered in detail in a subsequent column. While these are likely to come to a Google near you, most are not yet seen, or not seen in their entirety outside the US (or parts of the US). So for the sake of this column we … [Read more...] about Where is Google heading with mobile local search?