Apple’s Intelligent Tracking Prevention 2.1 (ITP2.1) limits the length of client side cookies to seven days. In short this means a Safari user that visits your site today will be viewed as a new/separate user if they don’t directly interact with your site within the next seven days. On February 21, 2019 WebKit (the web browser engine that powers Safari, Mail, App Store and more) announced the next iteration of Intelligent Tracking Prevention with iteration 2.1 or ITP2.1. The largest and most impactful change in IPT2.1 is to client side cookies, which will now be capped to seven days. From WebKit’s announcement: “With ITP 2.1, all persistent client-side cookies, i.e. persistent cookies created through document.cookie, are capped to a seven day expiry.” In layman’s terms, this means a user visiting your site with Safari today will be viewed as a new/separate user eight days from now if they don’t directly interact with your site during that … [Read more...] about What is ITP2.1 & What Does It Mean for Digital Marketing?
Google analytics what does direct mean
share tweet share pin it e-mail share It’s been just over six weeks since Google officially announced their new ’Hummingbird’ update. Now we’ve had some time to get our heads round the details, what does it mean for SEO experts and digital marketers? Courtesy of Edmund Garman Hello Hummingbird Amit Singal, Senior Vice President of search at Google, first introduced the algorithm as the company’s latest and greatest effort to match the meaning of queries performed by users with the content of documents available on the Internet. This may seem unsurprising: surely, this is the central aim of a search engine? But reading between the lines, it means that Google has received a fuel injection of sorts to make these appropriate matches both more efficient and more effective. During the announcement of the new algorithm at the end of September, it was confirmed that the algorithm wasn’t about to be sprung on unsuspecting … [Read more...] about Life after Google’s Hummingbird algorithm update – what does it all mean? –
The ubiquity of virtual assistants like Siri, Cortana and Alexa, together with improvements in technology, has led to an uptick in voice search queries. For businesses that rely on local search traffic, this has important ramifications for their strategy. So how can businesses ensure they aren’t left behind when it comes to local search? Produced in collaboration with Brandify. OK, Google…what’s going on with voice search? Voice search is a growing trend that has been pinging the radars of savvy search marketers for the last few years. In 2016, conversational AI company MindMeld surveyed smartphone users in the US, finding that 60% of users who used voice search had started using it in the last past year – indicating rising adoption rates. This is backed up by Mary Meeker’s 2016 Internet Trends Report, which found that Google voice search queries in 2016 are up 35x over 2008, now making up 20% of searches made with the Google Android … [Read more...] about What does voice search mean for your local SEO strategy?
Bing came onto the scene a little late but has grown steadily to reach a search market share of more than 20 percent, chipping away at Google’s still-dominant 66-percent position. What’s interesting is that for the past few years, Bing has also powered Google’s next most popular rival, Yahoo. Though serving users with a Yahoo-branded skin and platform, the real “guts” of the engine were offered by Bing. Now, Yahoo has signed a new partnership with Google, reuniting two of the once-fiercest competitors in the search world and pointing toward the future of search engine relations. Details Of The Deal The Yahoo-Google deal apparently arose after the terms of its deal with Bing were renegotiated back in March. Under the new deal terms, Yahoo had the right to seek search ad provisions from other companies. Now, Yahoo has a similar non-exclusive deal in place with Google, which will provide search results and ads as Yahoo sees fit. In exchange, Google will … [Read more...] about What Does Yahoo’s New Google Partnership Mean For SEO’s Future?