Above, I’ve highlighted author, published date, and content category. With this information for all blog posts, we’ll be able to calculate how long content has been live for, whether certain categories drive more traffic, or – assuming the necessary event/goal tracking is in place – which authors are driving the most users to sign up for our newsletter (if you haven’t already, it’s pretty good…). … [Read more...] about No data? No problem! Retroactive content analysis in Google Analytics
Google analytics who am i
Maybe you’re not yet comfortable with the reports in Firebase, so you want to have Google Analytics as your ‘back up’ for reporting purposes while you warm up to the event-based data model in Firebase Maybe the reports you want (custom ones, for example) are simply not yet available in Firebase Maybe you want an easy way to roll up your iOS & Android data A hybrid approach using both platforms may provide additional benefits as well. If you wish to try this approach, check out some of our other blog posts on this topic – Getting Started w/Firebase Analytics & Hybrid App Tracking (instructions included in both!). … [Read more...] about Choosing Between Firebase and Google Analytics SDKs for App Tracking
Most of the time, if a user moves from one subdomain to another on the same root domain, you would want to view their behavior as a single session in Google Analytics. This allows you to easily connect interactions that take place on the two different subdomains. For example, it allows you to credit a product promotion on shop.example.com with an ecommerce transaction on checkout.example.com. … [Read more...] about Two Steps to Correctly Tracking Subdomains in Google Analytics
User Conversion Rate (Calculated Metric) Ecommerce conversion rate calculates the number of purchases divided by the number of sessions. Another way we can look at conversion rate is by user. A person who comes to our site several times before making a purchase drives down ecommerce conversion rate. Looking at conversion rate at the user level tells us how many people came to our site and bought something regardless of how many visits it took before they purchased. User conversion rate can be created as a calculated metric by dividing transactions by users. … [Read more...] about What Are the Most Important Google Analytics Metrics?