Above, I’ve highlighted author, published date, and content category. With this information for all blog posts, we’ll be able to calculate how long content has been live for, whether certain categories drive more traffic, or – assuming the necessary event/goal tracking is in place – which authors are driving the most users to sign up for our newsletter (if you haven’t already, it’s pretty good…). … [Read more...] about No data? No problem! Retroactive content analysis in Google Analytics
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No ability to create custom reports or dashboards in the Firebase interface Limited amount of event parameters (50) can be seen in Firebase reports (plus you have to register them in order to see any, they don’t just appear in your reports) Limit of 10 conversion events in Firebase (compared to 20 goals per view in legacy Google Analytics for apps) But – you do get some automated event tracking with Firebase, such as for screenviews! If you’re looking for more differences between the two, you can read my earlier post: … [Read more...] about Choosing Between Firebase and Google Analytics SDKs for App Tracking
If you set a Custom Variable on your webpage then it will essentially sit on your page, waiting for either a pageview to be tracked, or an event to be called. If you set a custom variable on a page and don’t track a page or an event after it, that custom variable will NOT get passed to Google. Sometimes you might not be tracking any events on a page, but you’ll want to set a custom variable. Because of how code is delivered, it’s possible that custom variable might only get generated AFTER the head document. Usually a page can be coded so that these variables can be determined before the HTML is delivered and then you can have the custom variables created in the head of the document as well. Maybe it could theoretically be put in the head, but the developers didn’t build the page that way, and you’re not willing or able to have them redo everything. In those cases you can set a Custom Variable anywhere on the page, and then rather than tracking the … [Read more...] about Where Should The Google Analytics Tracking Code Be Placed?
You have multiple domains. Google Analytics only lets you enter one domain when creating a property, and only populates the Referral Exclusion List with that one domain. Any domains beyond the first being tracked in the same property must be added manually. The original domain that you gave Google Analytics is not correct. This can happen if your website has moved to a new domain since your Google Analytics property was set up. You migrated your property manually from Classic to Universal, and did not updated the Referral Exclusion List. Automatic migrations had their Referral Exclusion List updated automatically, but manual migrations did not. You intentionally removed the entry from the Referral Exclusion List, because you want your data to include self-referrals. For example, if you want to view your subdomains both combined and split apart, you will probably have subdomain-specific views where you want to include cross-subdomain referrals. What to Do Next In most cases, the fix … [Read more...] about Two Steps to Correctly Tracking Subdomains in Google Analytics
Director of Analytics Goal Conversion Rate As the Director of Analytics, all metrics are important to you. You’re responsible for monitoring your site’s performance, taking action, and reporting to stakeholders. Ultimately, your mission is to get users to convert, so be sure to include your goal conversion rate in your analysis and reporting. If you aren’t doing this yet, you’ll need to break out your goal conversion rate across all dimensions to find your successes and areas of improvement. … [Read more...] about What Are the Most Important Google Analytics Metrics?