The crux of the problem is that most changes in Google Analytics do not take effect retroactively. If we were to enable a content grouping, for example, or implement a new custom dimension, we won’t magically get access to historic data. If the datapoint we’re interested in isn’t being tracked, then nothing is sent to GA and there’s not much we can do to plug that gap. This is why measurement planning and data collection are such critical parts of the digital analytics process. … [Read more...] about No data? No problem! Retroactive content analysis in Google Analytics
If you’re still not sure which is the right tool for you, I suggest that you start by creating a game plan – outline each activity in your app and various user-related properties you may want to track for analysis purposes. Think about the data you will want and what type of reports you will need. The more you can start to plan for the analysis, the better idea you’ll have on what you’ll need out of your app tracking tool. … [Read more...] about Choosing Between Firebase and Google Analytics SDKs for App Tracking
You see, the Pageview is recorded only after that code is loaded up. So the sooner you load the code, the sooner that Pageview is recorded. Let’s say you have a big blog page, and it’s a slow loading one, taking even 10 to 20 seconds to load everything up. If your Google Code doesn’t start until the end of the page, it can get held up, just like the old non-asynchronous code used to hold up OTHER lines of code. Except now it’s holding up the tracking code. If a visitor to your site hits the page, and then leaves it before the tracking code fires the Pageview, then you lose that visitor. They now become a new direct visit to whatever page of the site they landed on. This can make all sorts of data on your site incorrect. … [Read more...] about Where Should The Google Analytics Tracking Code Be Placed?
When your domain is in the exclusion list, then users can cross from one subdomain on your site to another without starting a new session. Without your domain in the exclusion list, when a user goes from one subdomain to another on your site, Analytics sees that as a referral from one hostname to another and starts a new session. As a result, your reports can have artificially inflated session counts. … [Read more...] about Two Steps to Correctly Tracking Subdomains in Google Analytics
User Conversion Rate (Calculated Metric) Ecommerce conversion rate calculates the number of purchases divided by the number of sessions. Another way we can look at conversion rate is by user. A person who comes to our site several times before making a purchase drives down ecommerce conversion rate. Looking at conversion rate at the user level tells us how many people came to our site and bought something regardless of how many visits it took before they purchased. User conversion rate can be created as a calculated metric by dividing transactions by users. … [Read more...] about What Are the Most Important Google Analytics Metrics?