Takeaways SEJ’s first State of Digital Marketing survey shows digital marketers continue to educate themselves to stay ahead of the industry. It also reveals the different digital marketing aspects that are important to professionals such as SEO audit, remarketing, and producing long-form content. … [Read more...] about SEJ Annual Report: State of Digital Marketing 2016
Google annual report
79 million attempting to send people to malware-laden sites 66 million ‘trick-to-click’ ads 48 million attempting to get users to install unwanted software Other common violations include scraping, duplicating, and copying content from other websites. 320,000 ad publishers were removed from Google’s ad network last year, and Google banned 90,000 websites and 700,000 mobile apps from being able to display Google ads. Google introduced 28 new advertiser policies last year, as well as 20 new publisher policies, and it is likely these changes added to the massive number of bad ads. … [Read more...] about This Week in Search: 5 Moves by Google!
Google Shopping’s UK competitors do best in the cosmetics sector, both, though even here they only occupy 0.7% of all PLAs. The UK furniture sector has the most PLAs per Shopping Unit (27.92), yet over 99.9% of these PLAs are by Google, meaning that all other players are genuinely invisible. The sector with the most UK Shopping Units including at least one competitor PLA is electronics, with 10.8% of mixed (Google/other) Shopping Units. However, in total only 0.6% of ads are held by competitors. The only UK sector with a Shopping Unit exclusively populated by a competitor is furniture. Numbers of PLAs … [Read more...] about Google Shopping: What has changed?
Unfortunately there is very little you can do if your site is being scraped, as Google has discontinued its reporting tool and believes this problem to be your own fault. You just have to be confident that your own site’s authority, architecture and remaining content is enough to ensures it ranks higher than a scraper site. … [Read more...] about How Google fights webspam and what you need to learn from this
You might feel like your click-through rates (CTRs) are lagging a bit (or completely suck) — or maybe you think you’re doing really awesome with 2% to 5%, and you can’t stop patting yourself on the back…but how do you really know how your CTR looks? Think big picture. There are some industries you might just assume have lower than average CTRs, but without visible or consistent benchmarks, it’s impossible to know whether your performance is normal, actually ahead of the pack, or lagging far behind. … [Read more...] about Average CTRs in Google AdWords by Industry