But 20% of respondents say a balanced mixture of these would make the most efficient digital marketing campaign. Meaning, being at par with different digital marketing aspects can be helpful to your specialization. Or you can always collaborate with other professionals. … [Read more...] about SEJ Annual Report: State of Digital Marketing 2016
Google annual report
Google Adds Title Tags to Image Search Results Starting this week, thumbnails in image search results on iOS and Android, as well as mobile browsers, will be accompanied by captions. These will consist of the page title where the image is published, which intends to assist searchers by adding more context to what the image is about. Google hasn’t provided any specifics about character limits, but it appears that image captions are cut off after roughly 35 characters. … [Read more...] about This Week in Search: 5 Moves by Google!
Google Shopping’s UK competitors do best in the cosmetics sector, both, though even here they only occupy 0.7% of all PLAs. The UK furniture sector has the most PLAs per Shopping Unit (27.92), yet over 99.9% of these PLAs are by Google, meaning that all other players are genuinely invisible. The sector with the most UK Shopping Units including at least one competitor PLA is electronics, with 10.8% of mixed (Google/other) Shopping Units. However, in total only 0.6% of ads are held by competitors. The only UK sector with a Shopping Unit exclusively populated by a competitor is furniture. Numbers of PLAs … [Read more...] about Google Shopping: What has changed?
Auto-generated content: automatically generated content that reads like it was written by a piece of software because it probably was. Thin content pages with affiliate links: affiliate links in quality articles are fine, but pages where the affiliates contain descriptions or reviews copied directly from the original retailer without any added original content are bad. As a rule, affiliates should form only a small part of the content of your site. Scraped content: if you’re a site that automatically scrapes and republishes entire articles from other websites without permission then you should just flick the off-switch right away. Doorway pages: these are pages which can appear multiple times for a particular query’s search results but ultimately lead users to the same destination. The purpose of doorway pages are purely to manipulate rankings. … [Read more...] about How Google fights webspam and what you need to learn from this
Not so in Dating and Personals. In fact, if you’re only getting the average 1.91%, you’re way behind the competition, because the Dating and Personals average CTR for Search is 3.4%! You’ll have to do way, way better than the Search-wide average to compete in these industries, as well: … [Read more...] about Average CTRs in Google AdWords by Industry