Takeaways SEJ’s first State of Digital Marketing survey shows digital marketers continue to educate themselves to stay ahead of the industry. It also reveals the different digital marketing aspects that are important to professionals such as SEO audit, remarketing, and producing long-form content. … [Read more...] about SEJ Annual Report: State of Digital Marketing 2016
Google annual report
79 million attempting to send people to malware-laden sites 66 million ‘trick-to-click’ ads 48 million attempting to get users to install unwanted software Other common violations include scraping, duplicating, and copying content from other websites. 320,000 ad publishers were removed from Google’s ad network last year, and Google banned 90,000 websites and 700,000 mobile apps from being able to display Google ads. Google introduced 28 new advertiser policies last year, as well as 20 new publisher policies, and it is likely these changes added to the massive number of bad ads. … [Read more...] about This Week in Search: 5 Moves by Google!
The vast majority of Shopping Units (98%) are made up of Single Ad PLAs, either above or to the right of the organic search results. Clearly, it is still very early days in this new era of Google Shopping, but the service’s competitors are struggling on both fronts. There are differences across sectors but overall, the competitors’ organic search visibility is declining and they have as yet no meaningful presence in the Shopping Units. Certainly, the fact that Google seems to be holding all the cards and pulling all the strings in its paid services underlines the importance of organic search, and suggests that this is where marketers should be focusing their attention. … [Read more...] about Google Shopping: What has changed?
Unfortunately there is very little you can do if your site is being scraped, as Google has discontinued its reporting tool and believes this problem to be your own fault. You just have to be confident that your own site’s authority, architecture and remaining content is enough to ensures it ranks higher than a scraper site. … [Read more...] about How Google fights webspam and what you need to learn from this
Not so in Dating and Personals. In fact, if you’re only getting the average 1.91%, you’re way behind the competition, because the Dating and Personals average CTR for Search is 3.4%! You’ll have to do way, way better than the Search-wide average to compete in these industries, as well: … [Read more...] about Average CTRs in Google AdWords by Industry