Nonetheless, if you have downloadable software, it may not hurt to try to build a backlink profile with download in your anchor text. Also, create a page on your website that is fully optimized for downloads. The combination should signal to Google that you have the official source for the download of your software. As a free software provider, it’s good that your users get your software from you so that they don’t end up with a version attached to spyware. … [Read more...] about Optimize Your Site for Google Answer Box
Google answering service
A relatively new site called Rewarder (since 2012), which just announced a partnership with eBay today, is the heir apparent to Google Answers and seems to have found a successful formula to win vs. the free sites. The service offers an expert network of more than 750,000 enthusiasts and “prosumers” who answer questions in a wide range of categories and on a diverse set of topics. It’s actually like the marriage of Aardvark and Google Answers. … [Read more...] about Is Rewarder The Heir Of Google Answers?
Google increasingly responds to search queries with enhanced organic listings in the form of so-called answer boxes. The trick for modern marketers is understanding which of your keywords are most likely to find the sweet spot for this coveted Direct Answer box. In the battle to increase online visibility, marketers must identify the keywords they wish to rank for this type of Extended Search element so that it’s clear which URL to optimize. In our latest Unwrapping the Secrets of SEO, I’ll show you how to do this using the Keyword Rankings feature and filters found in the Searchmetrics platform. … [Read more...] about Unwrapping the Secrets of SEO: Getting Ranked Into An Answer Box –
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Google’s shopping cart system and its answer to rival eBay’s Paypal, Google Checkout, has launched today in an attempt by Google to streamline the search to purchase process into one easy and all encompassing Google system. With Google AdWords and Google Accounts integration, Google Checkout will not only bring ease and a new payment alternative to online shopping, but Google has also introduced a Google Checkout icon which will influence the advertisements which are clicked on by the Google loyalist. … [Read more...] about Google Checkout Payment System Streamlines Online Shopping