Nearly a year after Facebook Like buttons spread out across the web, Google has announced its own rival, the +1 button. It launches today as part of Google’s search engine, allowing you to “+1” the search results and ads that you like. And in a few months, it’ll be arriving at a web site near you. Is +1 (pronounced “Plus One”) part of the new social network that Google’s long been rumored to be building? Or is +1 simply that “social layer” that Google has said would come and isn’t really meant as a rival to Facebook? Yes. Come along — let’s see how it works now, where it might go, and we’ll get into the bigger picture stuff at the end. +1 Your Favorite Google Search Results Beginning today, a small percentage of Google search users on Google.com in the United States searching in English will now see a +1 button next to search listings, when they are logged in. An example of this is shown below: Don’t … [Read more...] about Google’s Answer To The Facebook Like Button
Google answering service
There have been a range of “answer engines” or “help engines” (Q&A sites) that have come and gone over the years. Some of them might be considered “social search.” Yahoo Answers, Ask.com (more recently focused on Q&A), Answers.com, Askville (Amazon), ChaCha, Keen, JustAnswer/Pearl are among those that remain and still exist. Verticals with Q&A angles are also seeing success because of their more focused content. Pearl, mentioned above, is a paid service that is reportedly doing very well focused on professional advice. But most of the other Q&A sites are struggling. Quora is a case-in-point, trying to broaden its appeal as it searches for a business model. The just-launched Jelly is also struggling for visibility but has considerable “runway.” Google’s relatively new video advice site Helpouts is a useful and well-designed service but one doesn’t get the sense that many people know about it or that Google is … [Read more...] about Is Rewarder The Heir Of Google Answers?
Have you ever Googled in search for an answer, and gotten the answer right away at the top of search results, without having to click through to a website? Then you have seen Google’s famous (or, depending where you rank in search results, infamous) Answer Box powered by the Knowledge Graph. For search users, it’s a blessing because it provides immediate answers to your questions without additional clicks through to a website. To website owners, on the other hand, it can be a blessing or a curse. It can be a blessing in two scenarios: if your website is the one that provides the answer for the Answer Box and leads the searcher to click through for additional details, or if your website is the closest search result that provides either a more thorough answer or a next step. On the flipside, it can be a curse if your website provides the same answer as the Answer Box or if your website is too far down the page so that searchers either get their answer from the Answer Box or … [Read more...] about Optimize Your Site for Google Answer Box
On the face of it, the news will have competitor comparison sites jumping for joy, as Google Compare constituted a major threat to their own business models. When Google introduced the service, there was plenty of concern from existing players in the market that it was a conflict of interest. This was understandable, given the prominence Google affords it in some very high value searches. According to a letter obtained by Search Engine Land, Google told Compare Partners that “the Google Compare service itself hasn’t driven the success we hoped for.” In addition: “…we’ve decided that focusing more intently on AdWords and future innovations will enable us to provide fresh, comprehensive answers to Google users, and to provide our financial services partners with the best return on investment.” I asked Digital Consultant Carl Hendy for his thoughts on the news: Why do you think Google is closing Compare? Its a little too early to know why they … [Read more...] about Google to close its financial comparison service
Google is testing a number of changes to its search results, including a way for select publishers to enhance their page descriptions, a way for searchers to jump to sub-sections of a web page and automatically correcting misspelled queries, to some degree. Enhanced Listings The most dramatic of the changes involving reviews of products and services that appear on Yelp, Citysearch, CNET, TripAdvisor and Download.com. The system, which Google has yet to give an official name, allows these publishers to flag data on their web pages that can be extracted and shown within the page’s description in search results. For example: In the screenshot, you can see how after the page description for this restaurant review on Citysearch, there’s a separate line that allows for a price range to be shown, the number of reviews from Citysearch members and the overall “star” rating of the restaurant. Behind the scenes, Citysearch is embedding the information for Google to … [Read more...] about Google Testing Enhanced Listings, “Pagelinks” & Auto-Spelling Correction