Back in May, a sleek, highly visual iPhone app was launched that retooled the entire look of Google+ on mobile. Today Google has finally released an official iPad app that follows suit and places an emphasis on the visual presentation of user posts. In addition to the slick look, some beneficial features accompany the new app making it a breeze to use Google+ on an iPad. Visual Appeal Surprisingly the iPad app looks quite different than the web version of Google+. Bigger visuals, different sized content boxes and action buttons overlay-ed atop the graphics to create a flipboard-esque experience. The app is stunning to look at and really places a premium on photos. One thing that the inundation of images offsets are those posts that do not feature links or media. Posts that are simply status updates or can’t find an image to pull show up with blue text on a white background. If you’re trying to get noticed without images or thumbnails it’s … [Read more...] about Review: Official Google+ App Launched For iPad
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It appears that Google is listening to feedback on their new social networking site and acting accordingly. Google+ had a bit of a rocky launch with issues around brand accounts, and a total lack of Google Apps support. Even a Google Engineer recently called the service a “knee-jerk” response to Facebook. During the Web 2.0 conference in San Francisco yesterday, Google co-founder Sergey Brin and SVP Of Social Business Vic Gundotra talked about the changes coming to Google+. Two of the biggest announcements were support for Google Apps and a change in the “real-name” policy. TechWebTV posted the entire interview (30+ minutes) from the Web 2.0 summit:http://www.youtube.com/watch?v=WN36NHZ5IG4 Backpedaling About ‘Real Names” Google initially took a very strong stance on what users had to provide in order to use Google+. Users neeeded to have a public profile and were required to use their real names. Gundotra announced that they will be retreating from … [Read more...] about Google+ To Allow Pseudonyms & Will Support Google Apps Accounts
In March 2015, I presented at SMX West on a panel about app store optimization and deep linking, alongside Justin Briggs and Mariya Moeva from Google. We covered some of the great work each of the major search engines, startups, and app marketers are doing to make the content within apps more accessible to the world — a worthy goal, to which any app marketer can attest. What struck me the most were Mariya’s words, which made it clear that Google believes apps are first-class citizens. No longer is it “web pages first, apps second.” No longer will web pages be considered the primary way to access content available on the web. To me, this is a recognition by Google that the experience of native apps, in many cases, exceeds the experience of a web page on a mobile device. Thus, the question is no longer, “Mobile web or app?” but rather, “How do I do both mobile web and app optimization appropriately and effectively?” Thus far, Google App … [Read more...] about For Google, Apps Are First-Class Citizens, So Take Advantage!
Facebook has long opened up some of its walled garden to Google, in order to gain Google traffic. Now Facebook is stepping up its search engine optimization game by implementing Google App Indexing to ensure it continues to get that traffic as the shift to mobile continues. Facebook Loves Google Traffic Facebook has allowed Google to index some of its content going back to at least 2007, when Facebook profile pages were opened up to Google and other search engines. “Indexing” means that Google can read all the content on these pages. In turn, when people search, these pages might appear in Google’s search results. This indexing — known so well to search engine optimization (SEO) professionals — has benefits to both Google and Facebook. Google has more content that might satisfy what people are searching for. Facebook gets traffic from Google for free. Over time, Facebook has opened up more of the content is has to Google, such as Facebook Comments in 2011. … [Read more...] about Facebook Now Using Google App Indexing To Drive Visitors From Search Into Its App
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google confirms testing movie and TV show ratings with like and dislike buttonsDec 6, 2016 by Barry Schwartz Google is now asking searchers to rate movies and TV shows. Google confirmed this is a live experiment but would not add anything additional. Measuring cost in seconds: How short delays lead to users ditching slow websitesDec 6, 2016 by Digital Marketing Depot This research conducted by Aberdeen Group dives into the true cost of website performance and shows how leading organizations are able to boost their sites to eliminate delays, increase visitors and improve overall revenue. Download this white paper, sponsored by SOASTA, to learn how the most successful organizations use every tool at their disposal to […] Google App now organizes cards into 2 categories: interests & upcoming eventsDec 6, 2016 by Amy Gesenhues The latest round of Google App … [Read more...] about Google app update, Bing & Google Ad Editor & holiday decorations