Because we are calculating the number of terms in each phrase, we can create reports to the “fat head,” “chunky middle” and “long-tail” terms in our data. We segment by device at all times to compare like with like. And because we have spend and revenue data alongside our click-though rate (CTR), we can see where our opportunities to save spend lie. … [Read more...] about Develop free, lightweight attribution insights for your paid & organic channels
Google attribution 360 cost
Goal Values in Acquisition Reports – Ever want to put a value to a traffic source? Adding this value opens you up to a new metrics within your acquisition reporting. Multi-Channel Funnels/Attribution reporting – Access to traffic-level data is one thing, but goal values also introduce the possibility of attribution. Page Value Reporting – It’s one thing to know where users are converting on your site. A metric that evaluates the impact of that conversion begins to provide true insight. Your Acquisition reports will show goal values as a metric. … [Read more...] about Using Events as Goals in Google Analytics
Questions to dig into the data: Which pages generate the most amount of revenue? Are there trends per category or subsection? How much revenue is our content distribution traffic sources generating? What qualities do our most engaged and returning users have? How can we share that with advertisers? Which types of content are most valuable when viewed together in the same session? What dollar value can we attribute to social, AMP or organic efforts? This connection between products is brilliant because it involves data joining in the background by shared IDs. Each platform on its own cannot answer questions about user activity tied to impressions, ad placements, creatives, authors and content metrics. … [Read more...] about The Missing Link: 8 Google Analytics Product Links
Enable and activate those core configurations and features! We’ll start out with the basics. There are a lot of settings, configurations and core features to work through, but each of them can be used to help you clean up your data, make reports easier to use, and ultimately help you make data-driven decisions more efficiently. … [Read more...] about Are you leveraging these underutilized Google Analytics features?
The ROI calculation is flexible and can be used to measure gains and losses across many forms of investment. In the particular field of digital marketing, the first point of call for many digital marketers when trying to evaluate the success of a campaign is to track simple metrics such as conversions to get an idea of direct profit. While these can provide an initial insight in to immediate sales, conversions provide a limited view as to the overall success of your campaign as they do not take into account for example, customers who are engaged by your posts, but come back a few weeks later to make a purchase rather than doing it immediately. This is a different type of success which is still very valuable. … [Read more...] about Data Driven Business Decisions- Understanding the Metrics that Matter.