This is the third and final (for now) part in a series on Google Custom Search, and how information from custom search engines might be used in Google’s Web search. In the first part of this series, SEO and Assumptions behind Web Searches, I described some assumptions search engineers often make that are challenged by a recently published Google patent application, Aggregating Context Data for Programmable Search Engines. Quickly, those questioned assumptions are: Search Engines should avoid using information from external sources in learning how people search User data collected about a searcher’s past searches and browsing behavior can help identify the intent of that searcher during new searches User data collected about specific searchers, queries, and web sites can also be aggregated to help understand the intent behind a search In the second part of this series, Is Google Custom Search Influencing Google Web Search?, I looked at some of the past accomplishments of … [Read more...] about The Expertise of Google Custom Search Engines vs. the Wisdom of Crowds
Google best search engine
Back in October, 2006, Google announced on the Official Google Blog that they were enabling people to create their own custom search engines. If you asked yourself why they were doing this, and how it might provide benefits to individual site owners, searchers as a whole, and Google itself, there are some answers that came out yesterday at the US Patent Office… Google has published a series of five new patent applications on “programmable search engines,” with Ramanthan V. Guha listed as the inventor on the patents (his name was also on the announcement linked to above on the Google Blog). From reading through the patent filings, I’m thinking that it’s safe to assume that the “programmable search engines” described are Google’s custom search engines, though the applications may describe aspects that may differ somewhat or may not have been fully developed yet. Ramanathan Guha is listed as the sole inventor on these documents, and he has … [Read more...] about Google Customized Search Engines to Harness The Wisdom of Experts?
I’ve written previously about GoogleCustom Search Engines. These vertical Googlettes let anyone create a searchengine with results based on Google’s index, with an added layer of humaneditorial selection. Put more simply, you create a Google CSE; you select thesites you want in it, and then you let anyone search your CSE from your site.New Google CSEs appear almost daily. You cansee examples at Googlehere, and there’s even a directory of them being maintained here. Google CSEs offer a couple linkbuilding opportunities, one of which might be described as affinity linking. What is affinity linking and how do Google CSEs impact it? As always, itbest to illustrate by example. How’s this for verticality (no pun intended):Soaring Search.This search engine is oriented towards glider pilots, students, and instructors.This search engine gives higher rankings on glider-related results than othersimilar sky sports such as hang glider, para glider, RC glider, etc. The … [Read more...] about Getting Link Love From Google Custom Search Engines
In a detailed report about the Canadian search landscape, Hitwise says Bing is the best search engine at producing “successful searches,” beating out both Google and Yahoo, as well as their Canada-specific search engines. The chart above, provided specifically to Search Engine Land, shows that Bing is the 6th most popular search engine in Canada, but has the best success rate at 78.61%. That’s about 2% better than Yahoo Canada (ca.search.yahoo.com), and more than 6% better than Google Canada (www.google.ca). It’s important to understand how Hitwise defines a “successful search”: “A successful search is defined as one where the consumer leaves the search engine after performing a search.” You could make the argument that some searches are successful even if the user doesn’t leave the search engine, especially considering the availability of search shortcuts and “instant answers” that sometimes show up on a search results … [Read more...] about Best Search Engine In Canada? Hitwise Says It’s Bing
It’s little known that Google was never meant to be a company. In fact, in 1998 Vinod Khosla (one of the first investors in Google) managed to convince Larry Page and Sergey Brin to sell their technology to Lycos, Excite, or Yahoo, the leading search engines of the time, for a paltry million dollars so that they could go back to focusing on their research at Stanford University. While each company took the time to review Larry Page’s and Sergey Brin’s work, they passed on the opportunity of purchasing it. The companies were simply not that concerned with search quality; they figured their results were good enough and that they needed to differentiate themselves from the competition by other means. When the two friends decided to pursue their search engine anyway, they made focusing on search quality their top priority. They even put it in their mission statement: “Organize the world’s information and make it universally accessible and useful.” Google … [Read more...] about How Google Collects Search Quality Date