Google has announced using site speed as a ranking factor back in 2010. Now, finally a patent has been granted to Google that Google uses resource load time in ranking search results. Here are the steps which may happen whenever a search query is entered on Google: Step 1: Search query is received from a particular search device. Step 2: Calculates "first score" based on the relevancy of the resource based on the search query. Step 3: Calculates load time data for each of the resource based on the loading time the resource takes to load on the users device. Step 4: Generates a "second score" based on the measured load time of the resource and adjusts the ranking of the resources accordingly. Hence, this patent suggests that Google firstly measures the time a resource takes to load on the users device and adjusts the final ranking of the resource. Thereby indicating that the rankings are device dependant. Further Reading: … [Read more...] about How Does Google Uses Site Load Time in Ranking Search Results?
Google blog site
When Google launched the OfficialGoogle Blog back in 2004, it started as sort of a ho-hum event. There wasn'tanything particularly gripping, and some wondered if the company should be moreedgy with its posts. Since then, Google has launched more than 70 additionalofficial blogs over the years. Some have gotten edgy; a few even have comments, but mostimportant, they've turned into an essential communications vehicle for thecompany. A few weeks ago, I sat down with Karen Wickre, who aside from herformal title at Google of senior manager, global communications & publicaffairs, is who I'd best describe as "mother of the blogs." Karen is ultimatelyresponsible for how they all work, and she shared some insight on how Google makes use of blogging.Will the big three of Google - Larry, Sergey and Eric - ever blog? Will comments come to the main Google blog? Will Google's blogging replace press releases? Read on…. Danny: How would you characterize your role in relation to the blogs? Karen: … [Read more...] about Mother Of The Google Blog On Google’s Official Blogging
When Techmeme opened in 2005, I’d found a new online newspaper to begin my day with. It quickly and neatly organized top stories as reported by various blogs and news sources for the area I cover. But if you weren’t into technology, you seemed kind of out of luck. Now Google Blog Search has stepped in to bring Techmeme-like organization for all subjects buzzing in the blogosphere. Below, a look at how it compares along with other resources such as Technorati and Blogrunner. Major Search Engines & Blog Search Google’s new service has only been out for less than a day, so I don’t want to go overboard with expectations. But blogs have largely been abandoned by the major search engines. Back in late 2004 and early 2005, there were huge expectations that the majors were going to do “something,” plus they dropped plenty of hints that blogs were indeed an area they were going to focus on. Google finally kicked things off with Google Blog Search in … [Read more...] about Google Blogs & Other “Front Pages” For The Blogosphere
Looking for the official Google blog post about Google deciding to to leave China over censorship? Don't try finding it on China's leading search engine, Baidu. It doesn't appear to exist. Google's post was titled "A new approach to China." A good search engine, at least the American-based ones that I'm familiar with, will generally find the "original" source of a story when you search for it by title. So what happens on Baidu, when I look for a new approach to china? Hmm. The official post doesn't show in the top results. Censored? As you'll see, almost certainly. Successful? Well, no, since there are many copies that are still listed. If I click on the first link in the screenshot above, I can read what the post said - just not on the official Google Blog itself. Is it really censored, or perhaps Baidu just doesn't have the actual page? An easy way to discover this on an American-built search engine would be to use the site: command. When you enter a domain name after that command, … [Read more...] about The Official Google Blog You Seek Does Not Exist (& Don’t Even Try Looking For It)
As Republican presidential candidate Rick Santorum loses two primary races to rival Mitt Romney, perhaps he can console himself with, ironically, another loss. Spreading Santorum, the page defining “santorum” as a by-product of anal sex, has finally dropped from the top results on Google. The related anti-Santorum blog, however, remains. And a page from Urban Dictionary keeps the definition alive, more explicit than before. Santorum: The Definition Page The page at SpreadingSantorum.com, created by columnist Dan Savage as a protest against Santorum’s views about homosexuality, has maintained its position in the top results on Google for years. The page defines “santorum” as: The frothy mixture of lube and fecal matter that is sometimes the by-product of anal sex. To understand more of the history of the site, and how it ended up doing so well on Google (and Bing, Yahoo and Baidu), see my previous article, Should Rick Santorum’s “Google … [Read more...] about “Spreading Santorum” Drops At Google; New Site Keeps Anal Sex Definition At Number One