There are a lot of tools that track keyword rankings, and you may already be using one. These days, it’s insufficient to merely track keyword rankings within the “10 blue links,” as you are only capturing part of the story when it comes to your site’s SEO performance. Over the last several years, Google has enhanced the SERPs (search engine results pages) significantly and it will continue to do so as time goes on. These Google SERP enhancements, which are also known as “SERP features” in the industry, not only include the now-ubiquitous answer boxes which answer a query directly in the SERPs, but also encompass a wide range of enhancements such as: local map packs, breadcrumbs, video thumbnails, image and news results, reviews and featured snippets. This has changed the game for many online marketers. Ranking above your competitor is no longer a guaranteed win if that competitor has an answer box that gets a lot of click-throughs and you … [Read more...] about How to get a bird’s-eye view of the Google SERPs
It’s no secret that Google is in a constant state of change. The “ten blue links” that used to comprise a search engine results page (SERP) are diminishing in importance, and new features are becoming more essential with every passing month. From image results and local packs to site links and knowledge panels, Google is reshaping search marketing. Clearly, focusing only on your website is no longer effective. Ranking higher than your competitor in Google’s organic rankings is less meaningful if that competitor is displayed in, say, an answer box. The current name of the SEO game is acquiring as much page real estate on the SERPs as possible. For example, a best-case scenario for search would be to do well in AdWords results, land a featured snippet, get a spot in a local pack and rank high in the organic listings. It also helps to have a presence in the Knowledge Graph and be seen in video snippets, images and news feeds that show up on Google. To really create … [Read more...] about 9 tools to help you succeed with Google SERP features
For both local brick-and-mortar businesses and web-based marketplaces, trying to gauge the success of search engine marketing efforts is complicated matter, particularly as SERPs become more dynamic. With the introduction of SERP personalization, Google results now factor in zip codes, device types, and geographic locations for search queries, resulting in different results for users in different locations. There is no longer one standard results page. If you’re trying to track your search engine rankings, you’ll need to know your way around the tools and best practices to maximize your SEO efforts. In this article we’ll discuss localization, the knowledge graph, how to track dynamic ranking and competition, and techniques for building links and social signals to your local pages. Modern Google: Google Dynamic Results Based On Query The traditional ways to track SEO efforts pretty much relied on Google Rank Tracking (along with organic search traffic, of course). … [Read more...] about How to Compete in Localized Google Results
Have you ever wondered why some sites rank high on Google when they aren’t optimized for search engines? Or even worse, when they barely have any backlinks? I’ve been asked this question a lot over the last few months, so I thought I would write a blog post explaining why that happens. Here’s why some sites rank high when they aren’t optimized: Reason #1: Click-Through Rate Part of Google’s algorithm looks at a click-through rate. It calculates it as a percentage, reflecting the number of clicks you receive from the total number of people searching for the particular phrase you rank for. The higher the percentage, the more appealing your listing is compared to the competition. And if your click-through rate is higher than everyone else’s, Google will slowly start moving you up the search engine results page, as this algorithm factor tells Google that searchers prefer your listing. Looking at the click-through rate isn’t enough, however, as … [Read more...] about Why Some Un-optimized Sites Rank High on Google?
Podcast: Download Subscribe: iTunes | Android | RSS Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this episode of Marketing Nerds, WordStream founder, Larry Kim, shares the latest features and changes in Google AdWords. He also talked about expanded text ads and how advertisers can implement them into their campaign. Here are a few transcribed excerpts from Larry and Kelsey’s discussion, but make sure to listen to the podcast to hear everything: The Top Changes in Google AdWords The main theme of the big changes for this year was around mobile. All of the new features were around re-orienting their AdWords product, which has historically been kind of more desktop focused, to substantially more mobile focused. Some of the big announcements that they talked about was ads on Google Maps. I think that was very interesting if you’re a local business. Another one had to do with expanded text ads. They’ve substantially increased the … [Read more...] about What’s New in Google AdWords? #MarketingNerds