Google’s John Mueller has stated that Google’s broad core updates have not been targeting health sites. But there is a perception that some health related sites tend to be sensitive to Google updates. What kinds of changes can affect health sites while not specifically targeting health sites?User Satisfaction MetricsGoogle has a long history of using their log files to help deduce what kinds of web pages satisfy users for certain kinds of search queries. Factors like click through rate were used in the past for quality control, for understanding what users want.Rank Brain and Neural MatchingOver the past few years Google introduced Neural Matching and Rank Brain to help Google better understand search queries (neural matching) and to help Google understand web pages better by matching pages to concepts (rank brain).In my opinion, a better understanding of what users mean when they ask a query could affect health related sites. Health topics can be divided between strictly … [Read more...] about Google Broad Core Updates And Why Some Health Sites Affected
Google broad core update
By Sean Last updated on June 20, 2019 at 05:25 pm A few weeks has passed since Google rolled out their latest broad core algorithm update. Articles have circulated that highlighted the ones that experienced massive wins and other sites that experienced the opposite. The prevailing factor that I see whenever Google rolls out broad core algorithm updates are questions such as “how do I fix it” or “what did I do wrong?” or “I didn’t do anything but my site traffic improved, why is that?”. There’s a variety of answers given to them, but they don’t seem to get the whole purpose of a broad core algorithm update. But before we delve into recovering if you were hit by the broad core update, what exactly is a broad core update? What Is a Broad Core Update? Simply put, it’s an algorithm rolled out by Google multiple times a year that doesn’t necessarily target specific issues. A broad core update is more of an update to … [Read more...] about How to Recover From Google’s Broad Core Algorithm Updates
With Google’s recent announcement of the August 1 core update, many SEO professionals were left a bit confused about exactly what changed (besides their rankings).If you missed the announcement, here’s Google’s official acknowledgement of the update:Of course, many SEO pros weren’t happy with this explanation.Here’s one example:So, What Exactly Is a Core Update?First, let me get the obligatory “Google makes hundreds of algorithm changes per year, often more than one per day” boilerplate out of the way.Many of the named algorithms we hear about (Penguin, Panda, Pigeon, Fred, etc.) are implemented to address specific faults or issues in Google’s algorithms.In the case of Penguin, it was link spam; in the case of Pigeon it was local SEO spam.They all had a specific purpose.In these cases, Google (sometimes reluctantly) informed us what they were trying to accomplish or prevent with the algorithm update, and we were able to go back and remedy … [Read more...] about What Is a Google Broad Core Algorithm Update?
Earlier last week we reported on a Google algorithm update that seem to have been kicked off and then on Friday we talked more about how the shuffling has continued throughout the week. So I asked Danny Sullivan at Google if they can confirm there was an update and he said on Twitter while he was on vacation that yes, there was an update.He posted on the Google SearchLiaison Twitter account "on Monday, we released a broad core algorithm update, as we routinely do throughout the year." "For background and advice about these, see our tweet from last month," he added. On Monday, we released a broad core algorithm update, as we routinely do throughout the year. For background and advice about these, see our tweet from last month: https://t.co/uPlEdSu6xp— Google SearchLiaison (@searchliaison) April 20, 2018 I covered it late Friday at Search Engine Land and let the news brew a bit there.Yep, that was when Google also confirmed ranking fluctuations we've been tracking from a month … [Read more...] about Google Confirmed Last Week Algorithm Update As “Broad Core Update”
Sector insights Jon Earnshaw, 23 Mar 2018 We’ve all had calls from clients worried that they’ve lost visibility for a term they really care about overnight. This is especially true of clients who pay close attention to the curation of their content – something we should all be doing. Often they ask what we recommend to ‘Fix it’ immediately. But what if the ‘Fix’ is beyond their control? The first logical step we recommend is to workout if the issue is something within your control – that you can rectify, such as keyword cannibalisation in all its forms and varieties. Once you’ve ruled out all the usual suspects, the trail invariably points to an algorithm update, or more likely the testing phase before the update itself. Google Broad Core algorithm update: Is Google testing SERPs quality? There’s been much talk recently about a Broad Core Algorithm Update. Google suggests that this update has nothing … [Read more...] about Google’s Broad Core Algorithm Update: Knowing when to act, and when to sit tight