One area I believe I see issues in way too often is how sites deal with mobile URLs and content. I have been a strong believer on the one URL, no matter what, policy. I wrote about it in my SEO & print URLs article and I wrote about it in my mobile Sitemaps article. … [Read more...] about Google On Mobile SEO: GoogleBot & URL Structure
Google budget sheet
Yariv talked about how Google Assistant evolved to what it is today, along with a few examples of what is it capable of doing now and how it integrates within the Google ecosystem. It was really fun hearing from someone who’s really passionate about bringing the future of AI much closer to the present day. There were quite a few questions from the audience on whether the assistant will be monetized, how it will credit sources and how it will store users' data. … [Read more...] about Google Dance Zurich Quick Recap
Pay for Conversions in Display Campaigns As of December 13th, advertisers can choose to pay only for conversions on their websites or apps, provided they use Target CPA with Google Display campaigns. As Google explains, “Let’s say your target CPA is $10, and you drove 30 conversions over the weekend. You’ll pay exactly $300, with an actual CPA of $10. You won’t be charged for clicks or impressions.” However, the option to pay for conversions is currently limited to Display campaigns, and we are not sure if Google may expand this feature to other types of campaigns in the near future. … [Read more...] about Google News Digest: New SERP Features, Pay for Conversions in Display Campaigns,
If you take away one point from this, it’s that search impression share may be the most ignored primary metric for most PPC managers who are up against a budget. Search impression share is the number of impressions your ads actually received, compared to the potential number they could have received. For example, if there were 100 searches for keyword X, and you received 75 impressions, that would mean you have 75 percent search impression share. … [Read more...] about How should your ad budget impact campaign building?
If you’re looking for some joy from your AdWords accounts this holiday season and beyond, Google’s new “Automated Rules” tool, which must certainly be in the running for the most-dangerous AdWords feature ever released, might only makes things worse. Automated Rules allows AdWords users to specify monetary amounts (or percentages) by which to raise or lower bids or budget limits whenever certain conditions are met. The example Google gives is if your average position is “worse than” 4.0, Automated Rules can increase your bid by, say, 20%. But like the dad in the film, Google’s Automated Rules allows users to do what they want, but gives very little guidance on how to do so in lower-risk ways that maximize return. … [Read more...] about Google’s New “Automated Rules” Lets You Shoot Your Eye Out