While we were away enjoying the holiday season, some important updates from Google were getting ready to be rolled out (and most of them are live now). If you feel you may have missed some updates and are not sure what those might be, below is everything you need to know is here. Most of the updates are related to Google Search News — new SERPs features, algorithm update, mobile-first transition, etc. — but we also noticed many Google Ads and Google Tool updates and features being rolled out in the past two weeks. So, as always, let’s start with the Marketing Scoop podcast where Ian Anderson Gray, the Founder at Ian Anderson Gray, and Lilach Bullock, the online marketing genius and Founder at Lilach Bullock Ltd, will discuss all these important updates in detail. GOOGLE SEARCH NEWS New Google Search Ranking Algorithm Update? As reported by Search Engine Roundtable, there is a chatter both within the SEO community and ranking tools that Google has … [Read more...] about Google News Digest: New SERP Features, Pay for Conversions in Display Campaigns,
Google budget sheet
It was not a slow month when it comes to Google webmaster topics. We saw an unconfirmed Google algorithm update that hit spammers for the most part. We saw Google confirm a Japanese algorithm update but we had a couple smaller updates as well. Google did tell us the mobile-first index is not rolling out any time soon. But they did confirm the mobile interstitial penalty is rolling out on a recrawl basis. That penalty can hurt but has seen some minimal impact thus far.Google officially killed the link operator this past month but promised to keep the site operator. They explained what crawl budget is and released infrastructure updates to the Google Search Console. There were tons of local/map tests and user interface tests as well.Finally, Matt Cutts officially resigned from Google and his boss, Amit Singhal joined Uber.Overall, the ongoing WebmasterWorld thread is still talking about the Google algorithm update and some zoombie chatter.Here is January's recap and here are some of … [Read more...] about February 2017 Google Webmaster Report
One area I believe I see issues in way too often is how sites deal with mobile URLs and content. I have been a strong believer on the one URL, no matter what, policy. I wrote about it in my SEO & print URLs article and I wrote about it in my mobile Sitemaps article. I am upset when I see an article I read on my mobile change from www.domain.com/article.html to m.domain.com/article.html. It bothers me for one huge reason... I know I am going to end up sharing that URL with the m.domain.com and not the main www.domain.com and for that site, it means missed link control and opportunity. I sometimes do not understand why they simply couldn't of used the same technology to redirect a mobile device to simply serve up a different style sheet for that mobile device and leave the URL as is. It bothers me, a pet peeve, if you will. Now I know sometimes you do not have a choice either through the CMS or budget reasons. But when I saw Matt Cutts post a video that really guided people … [Read more...] about Google On Mobile SEO: GoogleBot & URL Structure
The holiday season means one thing: incessant TV replays of the 1983 film “A Christmas Story,” where 9-year-old Ralphie wants a Red Ryder BB gun, but his mother, teacher and even the Santa Claus at the department store tell him, “You’ll shoot your eye out!” In the end Ralphie gets the gun and takes it to the backyard to shoot at a paper target pinned to a metal sheet, but the first shot ricochets off the sheet and hits him near the eye. They were right, Ralphie (almost) shot his eye out. If you’re looking for some joy from your AdWords accounts this holiday season and beyond, Google’s new “Automated Rules” tool, which must certainly be in the running for the most-dangerous AdWords feature ever released, might only makes things worse. Automated Rules allows AdWords users to specify monetary amounts (or percentages) by which to raise or lower bids or budget limits whenever certain conditions are met. The example Google gives is if … [Read more...] about Google’s New “Automated Rules” Lets You Shoot Your Eye Out
Everyone running a PPC account typically has a budgeting question they are trying to figure out. For those with a tighter ad budget, the question becomes, “How do I get the most leads for this limited amount of spend I have?” Larger accounts run into their own problems; finding points of diminishing returns and making small gains in efficiency while maintaining spend levels at a point that generates the growth you need can be a headache. If you take away one point from this, it’s that search impression share may be the most ignored primary metric for most PPC managers who are up against a budget. Search impression share is the number of impressions your ads actually received, compared to the potential number they could have received. For example, if there were 100 searches for keyword X, and you received 75 impressions, that would mean you have 75 percent search impression share. This is important to think about because you may be leaving valuable conversions on the … [Read more...] about How should your ad budget impact campaign building?