Today Google is formally launching functionality that enables a “clickable local phone number” to appear in mobile ads. In other words a phone number appears as part of the ad copy and consumer-users can simply tap the number to initiate a call (see image below). It’s a call for the price of a click on mobile handsets. … [Read more...] about Google Formally Introduces “Clickable Phone Numbers” In Mobile Search Ads
Google business phone number
The Google phone reps are not allowed to give out any type of contact information or call back number to the local business owners whom they are phoning. There goes a sense of trust in the legitimacy of the phone call! If I hadn't read the news about this and a client phoned me saying they'd been contacted by a 'Google employee' who wanted their business data, I would tell the client this was likely a scam. Business owners are inundated with phishing and telemarketing calls. How many of them are going to trust that Google is really phoning them? It's really unfortunate that Google didn't come up with a more trustworthy way of implementing this program. … [Read more...] about Don’t Hang Up! Google Really Phoning Local Businesses.
The third option is to give each unique entity that has its own number its own profile page with its contact information. This defeats the directory problem, but brings up a problem of duplicate content or of confusion about the relative importance of each number. In many cases, Google is smart enough to identify which number is the primary, or at least assign each number to is own branch, but you do need to make it clear which is which. This is why you never see orphaned numbers on websites; they always go with a full NAP entry whenever possible. … [Read more...] about Does Switching Your Phone Number Affect SEO?
One subtly to note is if you have location extensions and call extensions enabled for the same ad, customers near your business will see the address of your business as listed in the location extension, and the clickable phone number as listed in the call extension. The implication seems to be that just one extension will show. … [Read more...] about Google Says No To Phone Numbers In PPC Ads, Forcing The Use Of Call Extensions
A method of providing information responsive to a request from a wireless communication device involves receiving an information request from a mobile device and generating responsive information for the information request, transmitting a first portion of the responsive information to the mobile device in a first communication session, and transmitting a second portion of the responsive information to the mobile device in a second, overloaded communication session … [Read more...] about New Google Mobile Phone Search Patent Applications