Today Google is formally launching functionality that enables a “clickable local phone number” to appear in mobile ads. In other words a phone number appears as part of the ad copy and consumer-users can simply tap the number to initiate a call (see image below). It’s a call for the price of a click on mobile handsets. Not available on PC AdWords campaigns, it’s only available on “high-end” mobile handsets with full HTML browsers. We wrote about this initially when an email went out to AdWords advertisers notifying them that Google was introducing click to call in mobile ads. Earlier today I was able to speak at some length with Paul Feng, Google’s Group Product Manager for Mobile Ads. He explained that the functionality is easily activated; it’s really part of AdWords local extensions. Here’s what you need to do to turn it on (per Google): Set up location extensions and add your business phone number. Customers will be able to … [Read more...] about Google Formally Introduces “Clickable Phone Numbers” In Mobile Search Ads
Google business phone number
If you own a local business and get a phone call from a rep identifying himself as contacting you from Google (even if the call is coming from India), don't make the mistake of assuming it's yet another annoying phone scam. Mike Blumenthal has just reported confirmation from Google that these phone calls are legitimate and are part of Google's 2010 effort to clean up local business data quality. This unexpected new move from Google has three interesting aspects to it worth pointing out. The Good I fully support any efforts Google makes to clean up spammy issues in Google Maps and Place Pages. This latest phone call program apparently stems from a new policy of verifying community edits made to business listings. So, if someone tries to make an edit to your business listing, you may get a call from Google asking whether the edit that's been suggested is an accurate one. Frankly, considering the great silence that has historically surrounded Google Maps, I was amazed to hear of Google … [Read more...] about Don’t Hang Up! Google Really Phoning Local Businesses.
To some people, a phone number is a simple string of digits, as unimportant as any other string of digits on a website. To others, it’s a lifeline. A business phone number is a crucial element of web presence; without it, a whole host of potential customers will have no way to contact your business. And yes, while sometimes a phone number seems like more trouble than it’s worth, it’s actually worth a lot that you may never know.NAP SEOA huge element of local SEO is NAP consistency. No, I don’t mean making sure you’re taking a nice powernap at the same time every day, though that can certainly improve performance in the right situation.Your NAP is your Name, Address, and Phone Number. For a business, that means the name of your business, the phone number that reaches your business – either general inquiries or a support line – and an address for your headquarters.NAP is required for good local SEO. After all, with out a valid address and phone … [Read more...] about Does Switching Your Phone Number Affect SEO?
You may have missed Google’s quiet and brief announcement that, starting in April, AdWords ads with phone numbers in the text will be disapproved. Advertisers who want to display phone numbers will have to use the call extensions feature instead. Google states in the announcement, “We are making this change to foster a safer, more consistent user experience across desktop, tablet, and mobile devices.” As others have stated, what this change really does is allow Google to charge for mobile ad engagements as part of its transition to enhanced campaigns. With call extensions, advertisers are charged regular click fees when users click on the “Call” button in their ads. The “Call” button is only displayed on smartphones and can be seen on Google.com search, Voice search, Google Mobile App or Google Maps for Mobile. On desktops, laptops and tablets, ads appear with a phone number that is not clickable. Here’s a look at how call extensions are … [Read more...] about Google Says No To Phone Numbers In PPC Ads, Forcing The Use Of Call Extensions
Is there a Google Phone waiting to be released, or just mobile software that makes it easier for people to use Google to search with? How serious is Google about mobile search? How would such a system work? I ran into a patent application on the World Intellectual Property Organization (WIPO) pages from Google that describes a phone system that makes searching on a mobile phone much faster than it is now, but which would require that data be carried over more than one session connecting to the search engine during a single search. I haven’t seen this published at the US Patent and Trademark web site yet, so the link below is the the WIPO version. Added: another patent application from Google published this morning, focuses upon a nonbrowser software application that people can use on their phones to search with Google and read emails…. Overloaded Communication Session USTPO VersionPublication Number: WO/2007/013958 International Application No.: … [Read more...] about New Google Mobile Phone Search Patent Applications