You've all seen it, how different web sites and email signatures format their phone numbers. Some do 212-555-5555, some do (212) 555-5555, some do 212.555.5555, some do 212 555 5555, some do 212_555_5555 and the most annoying do 2125555555 and other variations. Someone asked Google's John Mueller if it matters and can Google pick it up? John basically said Google can figure it out. He said to require sites that they must use a single format would be "futile" and thus doesn't make sense. So I suspect Google can figure out many types of phone number formats based on your preferred style.John responded on Twitter saying "I imagine it's futile for any directory to require phone numbers with specific separators." Forum discussion at Twitter. … [Read more...] about Google Implies Phone Number Formats Don’t Matter
Google business phone numbers
Sergey Alakov spotted another new feature, this one on the Google AdWords end where Google is testing showing the phone number next to the click to message or click to text feature. I was not sure if it was new, but Ginny Marvin said she thinks it is new and Google is constantly testing new features. Sergey posted a screen shot on Twitter:As you can see, the phone number is visible directly in the click to text extension. It even puts a one liner next to it.Forum discussion at Twitter. … [Read more...] about Google AdWords Phone Number On Click To Text
To some people, a phone number is a simple string of digits, as unimportant as any other string of digits on a website. To others, it’s a lifeline. A business phone number is a crucial element of web presence; without it, a whole host of potential customers will have no way to contact your business. And yes, while sometimes a phone number seems like more trouble than it’s worth, it’s actually worth a lot that you may never know.NAP SEOA huge element of local SEO is NAP consistency. No, I don’t mean making sure you’re taking a nice powernap at the same time every day, though that can certainly improve performance in the right situation.Your NAP is your Name, Address, and Phone Number. For a business, that means the name of your business, the phone number that reaches your business – either general inquiries or a support line – and an address for your headquarters.NAP is required for good local SEO. After all, with out a valid address and phone … [Read more...] about Does Switching Your Phone Number Affect SEO?
If you own a local business and get a phone call from a rep identifying himself as contacting you from Google (even if the call is coming from India), don't make the mistake of assuming it's yet another annoying phone scam. Mike Blumenthal has just reported confirmation from Google that these phone calls are legitimate and are part of Google's 2010 effort to clean up local business data quality. This unexpected new move from Google has three interesting aspects to it worth pointing out. The Good I fully support any efforts Google makes to clean up spammy issues in Google Maps and Place Pages. This latest phone call program apparently stems from a new policy of verifying community edits made to business listings. So, if someone tries to make an edit to your business listing, you may get a call from Google asking whether the edit that's been suggested is an accurate one. Frankly, considering the great silence that has historically surrounded Google Maps, I was amazed to hear of Google … [Read more...] about Don’t Hang Up! Google Really Phoning Local Businesses.
Today Google is formally launching functionality that enables a “clickable local phone number” to appear in mobile ads. In other words a phone number appears as part of the ad copy and consumer-users can simply tap the number to initiate a call (see image below). It’s a call for the price of a click on mobile handsets. Not available on PC AdWords campaigns, it’s only available on “high-end” mobile handsets with full HTML browsers. We wrote about this initially when an email went out to AdWords advertisers notifying them that Google was introducing click to call in mobile ads. Earlier today I was able to speak at some length with Paul Feng, Google’s Group Product Manager for Mobile Ads. He explained that the functionality is easily activated; it’s really part of AdWords local extensions. Here’s what you need to do to turn it on (per Google): Set up location extensions and add your business phone number. Customers will be able to … [Read more...] about Google Formally Introduces “Clickable Phone Numbers” In Mobile Search Ads