Earlier today Danny blogged the Google Ocean launch event live. It was the “most produced” and Apple-like of the numerous high profile Google announcements I’ve attended — featuring former Vice President Al Gore, singer Jimmy Buffett and several scientific and oceanographic luminaries such as Dr. Sylvia Earle. The crowd was star struck by Gore and Jimmy Buffett in particular. Buffett even closed the event with a Googlized version of his song Son of a Son of a Sailor. With humor and gravity each speaker made impassioned statements about how the new Google Ocean would advance the causes of conservation and climate change awareness. One could not help but be caught up in the enthusiasm and urgency they expressed. Google Earth & Maps GM John Hanke described the genesis of Ocean, which came out of an offhanded remark originally made by Earle — something of a challenge — who called Google Earth “Google Dirt” because it formerly didn’t … [Read more...] about It’s Google’s Ocean, We Just Swim In It
Google climate change
Is Google part of a conspiracy to keep the general public from learning about the “Climategate” scandal? Believers continue to point at the odd comings-and-goings of Climategate as a search suggestion on Google as a sign that the search engine is trying to foist its own political views about global warming on searchers. Not so fast, conspiracy buffs. Google Suggest & Climategate Let’s start with supposedly the most damning evidence first. A system called Google Suggest automatically displays search topics that it believes you may be after, when you start typing any word. So consider what happens when you start typing in the word “climategate” into Google: In the screenshot above, when you get to the fourth letter in climategate — clim — rather than suggesting the full word “climategate,” Google instead suggests “climate change” at the top, then some other words and “climate change facts” at the bottom. … [Read more...] about Just How Popular Is It, According To Google?
In today’s world of instant gratification, with Twitter often “scooping” traditional news sources, we still turn to professional journalists for accurate, timely news, and confirmation of the events that transpired. While “breaking” news offers instant awareness, we still want to read news accounts reported by trained pros, who have dug deeply for facts and have published stories that have been vetted by qualified editors. Nonetheless, we want “fresh” news, and increasingly we want to sample viewpoints from a diverse number of sources. We definitely don’t want yesterday’s “fish wrappers” as dated print newspapers were once called. So we turn to online news aggregators, and one of the most popular, with more than a billion users per week, according to Google, is Google News. With good reason: Google News offers 72 editions in 30 languages, drawing content from more than 50,000 sources. Only one problem: In recent months, … [Read more...] about When Google News Fails, Here’s How To Fix It
A number of attorneys who specialize in online defamation/libel cases have reported to me that Google has recently suspended its longstanding, informal policy of removing URLs from US search results that are specified in duly executed court orders. This poses a major paradigm shift for many victims of online reputation attacks. Beginning around August or September of this year, a number of attorneys from across the US began receiving blanket denials after submitting requests to remove defamatory content from Google’s search results. Since at least 2009, Google has had an informal policy of accepting many removal requests when accompanied by a properly executed court order specifying defamatory/libelous content at specific URLs. I’ve personally seen a number of cases where hundreds and even thousands of URLs have been submitted with court orders, and Google has removed those URLs from search results. But they’ve now stopped. Not for every single request, but for a … [Read more...] about Has Google suspended defamation removals?
Google changes its search algorithm about 500 to 600 times a year with about nine major updates in the past two years. Those in the SEO world are probably familiar with two of the most recent algorithm updates: Possum and Penguin 4.0, both of which were rolled out in September. As Ryan Shelly from our own Search Engine Journal stated earlier this year, there are three things to remember when an update happens: (1) don’t panic, (2) wait to react, and (3) read credible sources and make adjustments where necessary. The important thing to remember is while staying on top of algorithm updates is important, there are always other best practices to consider alongside these new updates. Why You Should Care Google algorithm updates are increasingly important to consider in the SEO world. While you do not need to pay attention to every little update that Google has (which quite frankly would be overwhelming and verging on impossible, especially for small business marketers), it is … [Read more...] about Forecasting for the Future: How to Track Google Algorithm Updates