Google has upgraded its “commerce search” offering for retailers, e-commerce sites and manufacturers. Commerce search is a product of the enterprise search team and version 1.0 launched roughly six months ago. Commerce Search 2.0 has more features and the price has been cut in half from $50,000 per year to $25,000 to drive more adoption. Here are the feature upgrades from the Google blog post: More merchant customization: Today we’re introducing a full merchandising dashboard, which gives merchants more control over promotions, ranking rules and filtering. Marketers and product merchandisers can now do all of this themselves—no custom code necessary. New intuitive retailer controls like time-based promotions, navigation bar with filters, and simple product ranking rules mean seasonal optimizations can be done on the fly. Better shopper experience: With query autocompletion, retailers can offer common queries to shoppers in real time, as they type, without any … [Read more...] about Google Launches “Commerce Search 2.0”
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We’re watching something really fascinating happening at Google: a very public effort to prevent the company from falling prey to the kind of bureaucratic molasses that has enveloped so many companies before it. Many have complained that Google is already there. Perhaps. But it’s nothing like at Nokia, for example, which continues to struggle with its highly bureaucratic culture and lethargic decision-making as it slowly loses share to Apple and Google in the handset market. The primary meme that has emerged in the single week since Google revealed its now widely dissected CEO switch is: Page’s ascension is about streamlining decision-making at Google and helping the company be more “nimble.” And in the tag cloud of articles that have appeared in the intervening six days that word would be among the most prominent. In Brad Stone’s Bloomberg piece yesterday, “Larry Page’s Google 3.0,” the term appears yet again: Now comes the third … [Read more...] about Larry Page And The Reinvention Of “The Google”
I’m at the D Conference in here beautiful Rancho Palos Verdes, California. Google executive chairman Eric Schmidt is to be interviewed by our fearless host Walt Mossberg and Kara Swisher. Let’s see what he has to say. Postscript: See The Top 10 Things Eric Schmidt Revealed At D9 if you want the less stream-of-consciousness view of his talk from me. Somewhere on the cliffs below is the wreck of the Dominator, a Greek cargo ship that went aground decades ago. I’ve been to it in person, and I share this Palos Verdes trivia with you. Local knowledge. Let’s hope no further crashes happen, even of the verbal kind. Though really, let’s face it, we’re kind of secretly hoping Schmidt gives us one of those famous quotes that gets everyone scratching their heads and thinking, “What did he say? What did he mean?” What did he mean by “creepy line!” Part of Eric (I’m being casual here, roll with it) stepping away (not down, never … [Read more...] about It’s Google No-Longer-The-CEO Eric Schmidt
Google has launched Firebase Analytics, a new analytics solution for mobile apps, at this year’s I/O 2016 developer conference. Firebase was acquired by Google in late 2014 and helps developers build apps for Androids, iOS and the Web. Current features include Realtime Database, User Authentication and Hosting. However, based on app developer feedback, Firebase is adding more tools to help developers improve app quality and the acquisition and engagement of app users. It is also introducing new monetization tools. Firebase Analytics These new tools are all tied together by Firebase Analytics. The analytics platform is free and unlike Google Analytics, it is designed specifically for mobile apps. That means instead of focusing on page views, impressions or sessions, developers can see what users are doing inside the app, how paid advertising campaigns are performing with cross-network attribution and where users are coming from. All this can be viewed from a single dashboard. A … [Read more...] about Google launches Firebase Analytics for mobile apps
How might Google be broken up into various companies? The story below explores the idea, in the guise of a chapter from a fictional book about how a Google break-up might have come about and the results from it. It explores the idea of a Search Engine Reform Act that breaks-up the company, as well as a Search Commerce Commission that oversees the search space. The Birth Of The Baby Googles Previous chapters have covered how the growth of Google and fears of how it was reshaping the communication landscape led to the application of existing anti-trust laws along with new ones to force a Google breakup in 2010. This chapter looks at the immediate aftermath: the “Baby Googles” or “Googlets” thatwere formed in the name of greater competition and consumer choice. Google (Search Products) The Google brand name remained with the company’s first product, search. Virtually all search-related products were kept part of Google, including enterprise search. Google … [Read more...] about What Would A Google Antitrust Breakup Look Like?