Matt McGee is the Editor-In-Chief of Search Engine Land and Marketing Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt's disclosures on his personal blog. You can reach Matt via email using our Contact page. … [Read more...] about Hotel Price Ads In Google.com Search Results
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Google is updating the referrer URL from Google Image search in the upcoming months. This is super important news for anyone who has any web site that uses any form of analytics to track their incoming traffic. Those who use Google Analytics and nothing else, do not need to worry about this. But others might need to, espesially those that built their own analytical tools. … [Read more...] about Google Image Search To Change Referrer URL For Tracking
Google AdWords Search Terms Report The Search Terms Report is a performance measure to see how your ads are doing in actual searches within the Search Network. By using this report, you can look at terms and phrases that are not relevant to your business and add them to your negative keywords list. This will help your budget be more effective and help you save on searches that are not converting. … [Read more...] about How to Use the Google AdWords Search Terms Report for the Holidays
Currently AJAX results are just a test on Google. At this time only a small percentage of users will see this experiment. It is not our intention to disrupt referrer tracking, and we are continuing to iterate on this project and are actively working towards a solution. As we continue experiments, we hope that this test may ultimately provide an easier solution for our customers and a faster experience for our users. For more information on the experiments that we run on Google search, please see http://googleblog.blogspot.com/2006/04/this-is-test-this-is-only-test.html … [Read more...] about Google AJAX Search Results = Death To Search Term Tracking?
Google has announced that it will now anonymize the server log data that it collects after 18 to 24 months, as a way to better protect the privacy of its users. Until now, Google has retained server log data in its original form indefinitely, which made it possible for anyone with access to those logs — such as government agencies possibly gaining them through legal processes — to potentially track queries back to users.I’m going to revisit what Google collects in its server logs to explain how that can — and cannot — be used to track information back to an particular user. Then I’ll also recap some of the other places where search history is retained, since it isn’t only within server logs. … [Read more...] about Google Anonymizing Search Records To Protect Privacy