Machine Learning can be used wherever Google has to assign labels or comments to data, and/or has to run clustering, which would be too laborious manually. Up to now, the use of Machine Learning in Google Search has only been confirmed by RankBrain. However, I can also imagine Machine Learning already being used for the clustering of documents in the indexing process. If you would like to know more about Google, AI, and Machine Learning, I recommend my article, Significance of Machine Learning, AI & RankBrain for SEO & Google (German), with interesting opinions from respected colleagues like Markus Hövener, Kai Spriestersbach, Marcus Tober and Sebastian Erlhofer. … [Read more...] about Machine Learning’s Role in Google Search
Google com verify my business
The development of a semantic understanding for the interpretation of search queries and documents is closely connected to the ability to identify entities and the relationships between them, and the ability to place them in a context or ontology. This is possible with the help of verified data sources like Wikipedia. However, the huge volume of search queries and documents that are created every day makes this process somewhat unsuitable. This is one of the reasons why Google has, for several years now, been driving the development of self-learning algorithms and machine learning. … [Read more...] about How Does Google’s Knowledge Graph Work?
If your business has multiple locations, it's almost always better to build separate location pages with strong content for each location. For example, The Beauty Institute uses multi-site WordPress to create separate subdomains for each of its schools in different locations: Ambler, Philly, Allentown, and Stroudsburg. … [Read more...] about A complete Local SEO guide for small businesses
Among the top mapping providers, Yahoo Maps was actually the early innovator in dynamic mapping more than five years ago with its SmartView offering that allowed users to find and interact with different categories of local businesses on the map. However Yahoo made a decision a few years later to opt out of the “mapping arms race” with Google and Microsoft and not match them feature for feature. As a partial consequence of that decision, use of Yahoo Maps flattened over time. MapQuest, for its part, made a similar decision, instead relying on the strength of its brand and user loyalty as a bulwark against the insurgents. … [Read more...] about ComScore To Report Google Maps Now Number 1
If someone submits their website to a number of review sites, telecom directories, and regional business directories, and they include phrases such as “best widget makers,” “cheapest widget builders,” and “superior widgets” in the category fields for those sites, and those phrases don’t occur, or don’t occur with any frequency, on their web site which Google may have determined to be a trusted site, Google might consider those phrases from those untrusted sites to be spam. … [Read more...] about Google Tackles Geographic (Map) Spam for Businesses