Google's John Mueller responded "nope" when asked if IP addresses matter for backlinks and search rankings. Like does it matter if some of your links to your US site come from Australia? Stuff like that.John responded this this on Twitter when asked "does the IP address location make any difference in rankings for a site? I have a site for a US based company and the IP is in Utah, but some services online show it from Australia. Is it a problem for a US service to have a site "in" Australia?" Then another SEO said yes, "But I believe IPs do matter when it comes to your backlink profile." John simply responded "nope."Here are those tweets: Many SEOs believe IP c-blocks matter when doing SEO and linking. But Google has been down playing the significance of IP addresses for years and years.Forum discussion at Twitter. … [Read more...] about Google: IP Addresses Don’t Matter For Backlinks & Search Rankings
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Google’s flight search tool had been limited to a few markets in the US. As such, it was of limited value. But last week, the company expanded flight search internationally to include 500 airports outside the US. (See postscript below below for correction.) Flight search can also be used by people in other countries — UK, France, Italy, Spain or the Netherlands — to do research and initiate trip planning. In addition, Flight Search now comes in eight languages: English, French, Italian, Spanish, Basque, Catalan, Galician and Dutch and features local currency. Perhaps the feature that’s most useful about Flight Search is the pricing information it offers. At a glance, you’re able to see what it costs to fly into different airports from your home location. If you’re flexible, you can easily discover on the tool’s map view that flying into, say, Madrid might be $100 to $200 cheaper than into Paris or London on a given date. Another great pricing … [Read more...] about Google Flight Search Takes Off Around The Globe
As Google continues to look for new monetization opportunities outside of its core AdWords and AdSense traffic, might it consider entering the SEM agency space? Though it sounds preposterous, history suggests that it might not be as crazy as it sounds. But let’s put history aside for a moment and talk about money. Google’s total advertising revenue in 2012 was $43 billion! I’m not sure how much of that was managed by agencies, but I’m going to guess about 25%. And let’s assume that those agencies on average charge 10% of spend for their services. Those two numbers result in around $1.1 billion in revenue, and this, of course, doesn’t include any managed spend on Bing/Yahoo. Not too shabby and certainly annual revenue that any company — even Google — would find enticing. Google’s Recent Moves Into The Agency Space And now for the history. Over the last few years, Google has made several acquisitions and entered into strategic … [Read more...] about Introducing the Newest SEM Agency – Google?
Paid search management is demanding enough without platform connectivity issues. Over the past weeks, several AdWords users have taken to Twitter to complain about ongoing issues with what’s come to be known as the “red bar of death”. The red banner looks like this: Last week, there was a widespread issue that affected user’s ability to access Shopping Campaigns in AdWords. They clearly seem to feel like “Thanks for letting us know and rest assured we’re working on it” is an acceptable status for days or weeks on end. It is not. – See more at: http://neptunemoon.net/2014/11/is-adwords-being-evil-well-theyre-definitely-being-greedy-indifferent/#sthash.hVE1kW9v.dpuf let’s be clear – it is costing real businesses real money. When I can’t adjust a bid to make sure my mobile heavy client remains in the 1st or 2nd position, they are losing exposure and therefore losing business. There is nothing theoretical about that. When I … [Read more...] about AdWords Glitches? Google Says Shopping Campaigns Access Issues Have Been Fixed
Included in the update were a variety of new features, the most important of which were the addition of attributes for locations, the ability to indicate a preferred photo and the ability to match locations between Google Maps and Google My Business listings. While all of the changes are exceptionally useful (and although one shouldn’t complain about a gift), the fact remains that significant gaps still exist in the API for the needs of enterprise brands, especially when it comes to geocoding and the ability to pull traffic information from a given location. It’s likely Google will address these issues in future versions of the API, but until that day comes, here’s everything you need to know about the gaps that still exist, how to bridge them and what you should do to optimize your use of the API. The gap in geocoding Google My Business is a listing engine that allows business owners to create profiles by entering name, address, phone number (NAP) and other expanded … [Read more...] about Bridging the gaps in the Google My Business API