Google has introduced a number of notable changes over the past few weeks. Among them are the availability of Duplex for public testing in select regions, the phasing out of Google+, and a possible new algorithm update that seems to have affected search rankings. In this news digest, we cover the stream of important Google announcements affecting search users, businesses, and the SEO and advertising community. So let's check out the latest developments. Also, tune in to our Search Marketing Scoop podcast, where Ross Tavendale, the Managing Director at Type A Media, and Garrett Moon, the CEO and Co-Founder at CoSchedule, are discussing all of these developments in greater depth. Listen to our podcast on iOS and Android: Podcast available on iTunes Subscribe on Android GOOGLE SEARCH NEWS Pay Your Respects to Google + At the beginning of the year, Google's Project Strobe began reviewing third-party developer access to Google account and Android … [Read more...] about Google News Digest: Duplex’s Public Testing, Goodbye Google+, and New Search Algo Update?
Google confirms broad search algorithm update is rolling out
We have seen many significant developments, product launches, major updates, as well as strategic programs and alliances taking place within the Google ecosystem this year. Based on the updates from the past two weeks, it appears as though the search giant isn't slowing down and has many more plans it wants to be completed before the year ends. We have kept track of the important updates and announcements Google has made the last couple of week and explained the importance of each of them below. Also, you may also like to tune in to our bi-weekly Search Marketing Scoop podcast to get even more detailed insights from our guests - Michelle Morgan, Director of Client Services at Clix Marketing, and Steve Wiideman, President at Wiideman Consulting Group. They will exchange important thoughts along the lines of the same updates and developments we have discussed here. Feel free to share your opinions or ask questions in the comment section. Listen to our podcast on iOS and Android: … [Read more...] about Google News Digest: Broad Search Term Algo Update, New G Suite Functionality, and Google Cloud Next '18
Over the past week, Google search rankings have experienced some fluctuations. The Google Search Liaison Twitter account was quick to announce that, since the start of the month, Google had been rolling out a “broad core algorithm update” for their search rankings, similar to the updates earlier this year in March and April. Google’s algorithm updates – a refresher: While Google releases minor algorithm updates almost every day, broad core updates are larger in scope and can significantly affect Google rankings. These normally occur on a limited basis – at most a few times a year – and can be very disruptive to those who work with Google rankings since a site could completely drop off the first page of search results, for example. What do we know about the August algorithm update? First and foremost, as of Monday, Aug. 6 the update is still rolling out, meaning that rankings are still somewhat volatile. According to Google’s Search Liaison on … [Read more...] about Google launches August broad core algorithm update
Google rolled out another broad core algorithm update this week.It was confirmed on Twitter that this algorithm update was released on Monday, April 16th.On Monday, we released a broad core algorithm update, as we routinely do throughout the year. For background and advice about these, see our tweet from last month: https://t.co/uPlEdSu6xp— Google SearchLiaison (@searchliaison) April 20, 2018You may recall that Google released a similar algorithm update early last month. Shortly afterward it was explained that a “broad core” algorithm update is something that occurs routinely several times per year.Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year….— Google SearchLiaison (@searchliaison) March 12, 2018While many SEOs speculated that this update targeted … [Read more...] about Google Confirms Algorithm Update Released on April 16th
Sector insights Jon Earnshaw, 23 Mar 2018 We’ve all had calls from clients worried that they’ve lost visibility for a term they really care about overnight. This is especially true of clients who pay close attention to the curation of their content – something we should all be doing. Often they ask what we recommend to ‘Fix it’ immediately. But what if the ‘Fix’ is beyond their control? The first logical step we recommend is to workout if the issue is something within your control – that you can rectify, such as keyword cannibalisation in all its forms and varieties. Once you’ve ruled out all the usual suspects, the trail invariably points to an algorithm update, or more likely the testing phase before the update itself. Google Broad Core algorithm update: Is Google testing SERPs quality? There’s been much talk recently about a Broad Core Algorithm Update. Google suggests that this update has nothing … [Read more...] about Google’s Broad Core Algorithm Update: Knowing when to act, and when to sit tight