A reluctance to adopt a cautious approach (A/B testing etc.), as retailers seek to maximise the returns from push far and wide through multiple marketing channels (with testing particularly challenging with affiliate and offline channels). For businesses that rely heavily on repeat business, the effect on customer lifetime value is unknown, as retailers try to maximise revenue without conditioning their customers to buy only when discount codes are available. Retailers running frequent or overlapping campaigns where it isn’t possible to fully measure the post-discount drop in sales, and it becomes difficult to measure what ‘normal’ performance looks like. This is illustrated in the chart below: … [Read more...] about Data-driven attribution: the cure for discount code abuse?
Google data driven attribution
Potential Limitation Considerations The minimum conversion thresholds required to generate the model. That being said, if you already have (or plan to upgrade to) GA 360 — chances are you won’t run into these types of issues. Your Data-Driven model is applied on an ongoing weekly basis. Since the model weights are only refreshed weekly, they include a trailing time window of conversion history. Your model has a maximum of 4 interactions that can be included within the selected lookback window (e.g. the 90 days prior to each conversion). If there are any gaps in your data history, and no model generated for that given time period, gaps are automatically filled with the most recent weeks’ Data-Driven model. Learn More About the Benefits of GA 360 If GA 360 seems like something you’d be interested in, note that Seer is a Google Marketing Platform Partner and GA 360 Reseller. Feel free to reach out to us if you’d like to … [Read more...] about Data Driven Attribution with GA 360: What, Why, How
Data Visualization Google Analytics Google Data Studio Where Are the Multi-Channel Funnel Metrics in Data Studio? The Google Analytics Data Connector in Data Studio is probably the most-used out of any of the connectors available. It makes sense because it pulls in data directly from the platform without any extra steps and matches the sampling level that’s in Google Analytics (500,000 sessions for Standard and 1 million sessions for 360). … [Read more...] about Multi-Channel Funnels in Google Data Studio
Broken-Link Building: Check a site for broken links, and compile them into a list. Then, take said list to the webmaster, and suggest other websites to replace the links, one of which being yours. Infographics: The thing about infographics is that they’re more shareable than blogs. Research shows that 40% of people respond better to visual information than plain text. The idea here is exactly the same as the idea of content marketing. You create a great piece of content – an infographic, in this case – and people are going to share it. In the case of an infographic, other sites and blogs could repost it. Success isn’t guaranteed, but this method can work. … [Read more...] about The Penguin in the room: what to do until Google rolls out its latest update
1) Thefind.com Thefind also headlined our UK losers list. When we look at the rocky landscape of Thefind.com it becomes clear that the domain managed to rush headlong into numerous Google updates, over the years. Such an erratic visibility is a sign that the page did not show the necessary quality signals where Google’s algorithms are concerned, nor did it manage to live up to users’ expectations. … [Read more...] about Which US sites lost the most amount of Google visibility in 2015?