Google's Gary Illyes said at State of Search that these dates are good for search, that they make it more useful for searchers when they are looking for content. So if you abuse the date and fake it, Google can take away the ability for a site to show it. … [Read more...] about Google Date Bylines In Search Results Snippets Penalty
John Mueller and the Google webmaster account (probably also John Mueller) said that having the date in your URL is fine. In fact, many publishers do just that because having a unique ID in the URL use to be a requirement for Google News. … [Read more...] about Google: Dates In URLs Are Fine
This is also apparent in the Knowledge Vault project. The Knowledge Vault was unveiled by Google in 2014 as an inactive development project that was supposed to make use of web crawling, Machine Learning, structured and unstructured data, to build up the largest knowledge database in the world. In addition, there is to date no information on whether and how far Google already actively uses this database. But I hypothesize that the Knowledge Graph already obtains information from the Knowledge Vault. More on this can be found in the article, Google “Knowledge Vault” To Power Future Of Search. … [Read more...] about Machine Learning’s Role in Google Search
The development of a semantic understanding for the interpretation of search queries and documents is closely connected to the ability to identify entities and the relationships between them, and the ability to place them in a context or ontology. This is possible with the help of verified data sources like Wikipedia. However, the huge volume of search queries and documents that are created every day makes this process somewhat unsuitable. This is one of the reasons why Google has, for several years now, been driving the development of self-learning algorithms and machine learning. … [Read more...] about How Does Google’s Knowledge Graph Work?
Google's John Mueller addressed the ongoing issues and complaints about how Google displays dates in the search results snippets and how sometimes, maybe more often than anyone wants, the dates in the snippets are wrong. John said most of the time they are not an SEO trick, it is just Google picking up the wrong dates from maybe content in the article, maybe a comment date or something else - but most often, it is not some sort of spam tactic. … [Read more...] about Google: Sometimes We Pick Up Wrong Dates & Display Them Wrong In The Snippets