Since the introduction of Google Feed in 2017, expansion into the idea of having a scrollable smart feed of interesting content has expanded. The original concept was to have a list that changes with you. Previously known and introduced as Google Feed, the service has been revamped and re-branded as Google Discover with the addition of important features. Machine learning algorithms have evolved considerably to better anticipate what is interesting and important to you. Featuring different news cards for content, stories are displayed across a broad range of categories from sport scores and highlights, news, videos, new music and more can all be viewed. Trending stories or even important local content can also be displayed. And the more you use it, the better the content. Above each of the suggested cards, topic headers are visible explaining why you are seeing that. Whenever a new topic appears, you can click and dive deeper and learn more about it. Over time as your start following … [Read more...] about Google Discover: A new era of SEO?
We have positions one through ten in Google, the main search results. We have position zero, the featured snippets. Heck, we even have zero results where Google just shows the answer. Now we have position minus one or screen -1 as Google's Malte Ubl called it on Twitter yesterday. Malte who is big with the AMP team said "Google’s Discover product (the -1 screen on Android among other surfaces)." He was talking about the new Google Discover report and calling Google Discover the -1 screen. It makes sense - it is search results without the query. So it happens even before you do a search and thus it is a predictive thing.So there you go, we can call Google Discover traffic position minus one. I think it has a ring to it...Forum discussion at Twitter. … [Read more...] about Google Discover Is The -1 Screen Or Position -1
Google Discover is not only changing the way users find information, but it’s changing the organic search landscape as well. The re-branded Google Feed is essentially a query-less search, providing users with results before a search query is entered. However, before diving into the implications of Google Discover’s roll out, it’s important to understand how it works. How Google Discover Works Google Discover is the new Google Feed. If you’re unfamiliar with the original Google Feed, it’s a news feed similar to those on other social platforms. When a user is logged into their Google account and visits the mobile version of the site, Google Discover appears under the Google search bar and aims to provide users with information tailored to their personal needs and interests. The platform uses a variety of factors, including location, device, and past search queries from a user, to give users information that Google sees as related to the user’s … [Read more...] about Google Discover: 3 Implications for Organic Search
Google may be working on bringing data from the Google Discover feed to the Google Search Console Performance reports. Last week, Olivier Perbet and JR Oakes found that Google leaked by accident that they may be showing this data soon. The screen shot below was triggered when you tried to access /search-console/performance/discover.Here is that screen shot (click to enlarge):It was posted by Olivier in Glenn Gabe's comments as well. So it is way out there.It says "Performance on Google Discover: Explore your property's performance on Google Discover. Monitor clicks, impressions, CTR and top pages."No one was able to actually see any data but the tease was out there.Google renamed the Google Feed to Google Discover last October and then on Google's home page for mobile by default put the Google Discover. Google Discover thus can generate a ton of traffic in a quick short burst of time for publishers. Forum discussion at Twitter. … [Read more...] about Google Discover Feed Data Coming To Google Search Console Performance Report?
Google has renamed the Google Feed in the Google Search app to Google Discover. This was announced a week ago Monday at the search event and with it, more features are coming to the feed. The features include new topic headers with follow feature, more fresher content, more customization options and more languages. The biggest thing, it is coming to the Google.com home page.Yes, Google said this content will be on the home page of Google.com on all mobile browsers. Not just in the Google search app. So say goodbye to a simple search box on Google.com and welcome videos, GIFs, content, sliders and a more busy interface.Here is what it will look like:Here is how it will work: I am not sure I am excited about Google.com changing from a search box to so much more.Forum discussion at Twitter.Note: This story was pre-written and scheduled to be posted now, I am currently offline for a holiday. … [Read more...] about Google Feed Is Now Google Discover