Most Cloud products continue to be funded by ads. Again, there was huge debate during the break-up hearings on whether Google was abusing existing laws — or should be subject to new ones — to prevent it from altering the marketplace by offering free products that were funded off the back of its search and ad units. Behind the scenes, Microsoft, worried that it might lose billions in software license fees, pushed for a change. But implementing such a law was seen as unwieldy. Any number of businesses might find they had to make fundamental changes in what they gave away for “free” due to earnings elsewhere. … [Read more...] about What Would A Google Antitrust Breakup Look Like?
Google docs 1 page landscape
Jobs/careers again proves to be ultra-important, so follow the advice outlined in the Fortune 500 section for this topic. Taking control over your reviews is important, as it seems almost inevitable that review or reviews will be associated with a company in Autocomplete. Make sure you are stockpiling positive reviews on Google Places, Yelp, industry review sites, and your own website, especially before you think you’ll need them. There is nothing like a negative review to throw everyone in your company into a frenzy. Facebook has a strong showing, and so you know it will only become more and more important that you have an active presence on the social network. I’d imagine that when we run this exercise again in 12 months, with Google pushing Google+ so strongly, we’ll see Google+ somehow “work its way in” as well. While not in the top 10 list, we did find many occurrences of ‘lawsuit’, ‘scam’, ‘layoffs’, and other … [Read more...] about How Google Autocomplete Can Affect Your Brand’s SEO & ORM Strategy
With the shift to mobile-first focus, Google is experimenting with this condensed view in order to further speed up load time. People who search for these tools rarely use full search results, but those results are still available for those who want them via the “Show all results” button. While we weren’t able to replicate this feature at the time of writing, if this feature expands it could potentially impact businesses who invested in creating calculators. Best Carousel Google’s carousel results are nothing new, but in early 2018 Google began testing a new variation of the carousel that features the “best” products. This carousel is housed in the middle of the search results. … [Read more...] about google serp features
We’ve talked recently about the overlap of SEO and Public Relations, and as companies continue to shift away from old link building tactics toward more outreach-focused tactics, the landscape becomes even blurrier. While SEO isn’t taking over PR any time soon (or ever, for that matter), we are increasingly working more closely with our marketing brethren. … [Read more...] about 5 Tips For Working With A PR Firm To Build Links
The Yahoo Marketing Dashboard is Yahoo’s attempt to produce a similar offering to Google Analytics. The initiative is sponsored by American Express OPEN. It’s brand new on the analytics scene, introduced in May 2012. The Yahoo Marketing Dashboard pulls its Web data from Yahoo! Web Hosting, Yahoo! Merchant Solutions or Google Analytics. … [Read more...] about How To Choose the Right Web Analytics Tools For Your Business