Google’s acquisition of Frommer’s was recently in the news, but most of the news coverage missed the point about Google’s evolution from a search company to a content publisher, and what it means for search marketers. Most commentators take this as further evidence that the ad giant is making a play to dominate travel bookings end-to-end, not just travel search. (The main prior evidence was Google’s acquisition of ITA software, which powered flight search for most of the industry including many competitors.) That’s accurate, but it’s only part of the story. Consider how Google participates in lots of content markets. Google: 1. Keeps increasing how much content it publishes directly in search results, such as Maps or the variety of “Answers” type content like last night’s sports scores, movie screening times, etc. 2. Publishes the biggest collection of video ever, Youtube, and recently bought a major creator of Youtube content, … [Read more...] about The Hidden Story Behind Google’s Acquisition of Frommer’s Guides
Google docs to wordpress
Next week, we’ll see the release of WordPress 5.0. With it comes one of the most talked about — and divisive — new features ever: a brand-new editor, the one we currently know as Gutenberg. Gutenberg is not just a simple refresh of the interface, no, it is an entirely re-imagined editor with a new concept. Blocks will be your best friends from now on. Here, we’ll answer a couple of burning questions about the new WordPress editor. A little refresher: What is Gutenberg? Gutenberg is a new, cutting-edge editor in WordPress. It uses the concept of blocks to offer a more visual way of organizing your content. These blocks are like LEGO blocks, and because they are standardized, every block works the same way. Pick the one you like to add to your content, fill in the necessary contents and move on to the next block. This process is easy to understand — no longer do you need shortcodes, custom fields or external code to get something done. Almost everything is … [Read more...] about Pressing questions about Gutenberg: the new editor in WordPress 5.0 • Yoast
Remkus de Vries Remkus is Manager Partnerships at Yoast and also focusses on our Translate Yoast site. Additionally, he works on the WordPress Project organizing and mentoring WordCamps. In case you missed it, WordPress 5.0 was released almost two weeks ago, one day prior to WordCamp US 2018 (December 7-9). At WordCamp US, Matt Mullenweg gave his yearly ‘State of the Word’, outlining what’s been going on with the WordPress Project. A reflection, but, most certainly also a look at the future. Let’s dive in! WordPress 5.0.1 and what’s next? As discussed before, WordPress 5.0 is the biggest change in WordPress in years. The introduction of the brand new Gutenberg editor into core is by far the biggest change we’ve seen in the writing experience. Since there are so many things hooked into the editor, this update has a lot of consequences. So many, that we at Yoast, in fact, recommend postponing updating to 5.0 to January. If you do decide to … [Read more...] about WordCamp US 2018, WordPress 5.0.1 and what’s next?
When webmasters fear getting Google penalties, most of them think of the dreaded algorithm updates: Penguin, Panda, the Top Heavy algorithm, etc. Get caught in one of these algorithm sweeps, and you could lose some or even all of your organic search traffic. But Google actually has a lot more in its arsenal than just algorithms to encourage you to follow their Webmaster Guidelines. Ever heard of a Manual Action Penalty? What’s a Manual Action Penalty? Google has teams of search engineers tasked with the job of reviewing individual websites and, if necessary, assigning a rank penalty. When Google runs Penguin, sites across the web can take a rank hit. A Manual Action Penalty means your site alone has been hit, and it’s your problem to fix. Manual Actions are the most common type of Google penalty you can get. If you have one, you should see a message in search console about it: If Google has penalized your site with a manual action, you’ll see a message here … [Read more...] about 5 Types of Google Penalties (And What You Need to Do to Recover)
At SMX Advanced 2011, Matt Cutts announced the Google initiative to begin attributing content to original authors. Since that time, the process in which authors and websites attribute content to authors has evolved. A lot. Many times over, in fact. If you’ve heard about Google authorship markup, but have been confused as to how to get started with it, you are definitely not alone. I’ve been writing about this topic since August of 2011, and have worked to get this process up and running on three separate blog sites (Search Engine Land, Internet Marketing Ninjas, and The SEO Ace– all coincidently, sites that publish my content!). I’ve learned a few things along the way, right and wrong, but I’ve gotten it properly set up and now my goofy mug usually graces the Google search engine results pages (SERPs) when you search for content I’ve written. More importantly, the content I’ve written on SEO has established me as a known author on that topic. … [Read more...] about The Definitive Guide To Google Authorship Markup