Every two weeks, we bring you our news digest that covers a detailed list of the latest updates and developments from Google. Keeping abreast of these new developments is important as they are going to impact you as an advertiser, a website owner, a marketer, an SEO professional, or a regular user of Google's products. In this round of updates, we have outlined all the important updates from February, from Google’s latest move to fight disinformation to its rollout of new features in display campaigns to the launch of Google docs API and .dev domains. Don’t forget to tune in to our Marketing Scoop podcast, where our guests JD Prater, the Evangelist at Quora, and Joe Martinez, the Director of Client Strategy at Clix Marketing, discuss the latest Google updates and developments in more detail. Meanwhile, let’s jump right into the summary. GOOGLE SEARCH NEWS Google Fighting Disinformation Google released a white paper at the Munich Security … [Read more...] about Google News Digest: New Features in Google Ads, Google Docs API, .dev Domain and More
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The company has confirmed its participation in the Internet Corporation for Assigned Names and Numbers’ (ICANN) application process for new generic top-level domains (TLDs), which ended last night. Shortly before the deadline, ICANN announced that it had received more than 1,900 applications. Today, Google announced that it applied for new TLDs in four separate categories: trademarks like .google; core business names like .docs; names that will improve the user experience, like .youtube; and names with “interesting and creative potential” like .lol. A company spokesperson declined to tell Marketing Land exactly how many domains Google applied for, nor to share any additional names that it’s seeking. But AdAge is reporting that Google applied for more than 50 new TLDs. If accurate, that means Google spent more than $9 million in application fees; ICANN charged $185,000 for each application. So far, few others have come forward to announce or confirm that … [Read more...] about Google Applies For .google, .docs, .youtube & Reportedly More Than 50 New Domain TLDs
My kids and I really enjoy watching the MAKE Magazine video podcasts together. It’s one of those rare and happy things that a ten-year-old girl, an eight-year-old boy, and an adult can watch together and find interesting. Inspired by these podcasts, I thought it would be a good idea to create a do-it-yourself SEO project. So today, we’ll make a Google Spreadsheet that checks a web page for various on-page factors that can affect SEO. What you need: A Google Account for logging into Google Spreadsheets A URL that you want to check. In this article, I’ll be checking http://searchengineland.com/. The spreadsheet that we will create in this article is here. Once you are signed in to Google Spreadsheets, you will be able to make your own copy to work with by opening the spreadsheet and selecting File -> Make A Copy… If you would rather start with a blank spreadsheet and fill it in as you go through this article, select File -> New -> Spreadsheet. How It … [Read more...] about How To Check On-Page Ranking Factors Using Google Docs
On July 24, news hit that Google had quietly made changes to its local ranking algorithm, dubbed “Pigeon” by Search Engine Land (SEL) in absence of an official name by Google. Google told SEL the update was for U.S. English queries and had deeper ties into its Web search capabilities, “including the hundreds of ranking signals they use in Web search along with search features such as Knowledge Graph, spelling correction, synonyms and more,” the report said. This would make local search more closely mimic traditional organic search rankings. But with Pigeon, the local 7-pack seems to have flown away for many queries. And some are debating whether this change is good or bad for local businesses. On one hand, it seems local directories like Yelp are winning so far, surfacing more in the results for local searches. From SmallBusinessTrends.com: In the past, when you would search for something local, you would get your carousel results and then a list of organic … [Read more...] about Is Google’s New Local Algorithm ‘Pigeon’ for the Birds?
How might Google be broken up into various companies? The story below explores the idea, in the guise of a chapter from a fictional book about how a Google break-up might have come about and the results from it. It explores the idea of a Search Engine Reform Act that breaks-up the company, as well as a Search Commerce Commission that oversees the search space. The Birth Of The Baby Googles Previous chapters have covered how the growth of Google and fears of how it was reshaping the communication landscape led to the application of existing anti-trust laws along with new ones to force a Google breakup in 2010. This chapter looks at the immediate aftermath: the “Baby Googles” or “Googlets” thatwere formed in the name of greater competition and consumer choice. Google (Search Products) The Google brand name remained with the company’s first product, search. Virtually all search-related products were kept part of Google, including enterprise search. Google … [Read more...] about What Would A Google Antitrust Breakup Look Like?