Two things from the weekend suggest Google may be getting more serious about the social networking threat posed by Facebook. TechCrunch had news that Google is going to open up its social data information, while Google Operating System spotted a post that Google may have plans for a new social networking system based out of Google Earth. More about both, how I see it as Google taking what limited data is has as a pressure play on Facebook and some related developments, below. Google To “Out Open” Facebook On November 5 from TechCrunch covers information apparently leaked from a mini-summit Google is said to have held last week to deal with the "Facebook issue." Says TechCrunch: The short version: Google will announce a new set of APIs on November 5 that will allow developers to leverage Google’s social graph data. They’ll start with Orkut and iGoogle (Google’s personalized home page), and expand from there to include Gmail, Google Talk and other Google … [Read more...] about Google To Pressure Facebook To “Free” Social Data & Planning Google Earth World?
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On the cusp of the Virtual World Conference, starting today in California, a company called Multiverse Nework has announced a partnership with Google that opens up Google’s 3D Warehouse — terrain and metadata from Google Earth — to third party use. According to CNet, Multiverse Nework offers a platform for game developers. However, the implications of this go well beyond games. As the article explains: The idea is simple: Multiverse’s technology–which gives game developers tools to design custom virtual worlds–will let those designers pick and choose from most of the millions of 3D models created using Google’s 3D software tool SketchUp, and to import pieces of terrain, as defined by entering specific longitude and latitude data, from Google Earth. If you want to build a virtual world centered on, say, downtown San Francisco, you could use the new technology to create the area itself and populate it with the digital versions of real-world … [Read more...] about Google Earth And 3D Warehouse Opened Up To ‘Game Developers’
It’s Christmas Eve, and you know what that means. Santa Claus is busy delivering toys to boys and girls around the world. Where is Santa Claus right now? Below, our annual round up of ways to find Father Christmas, from tracking Santa on Google Earth to monitoring him from your iPhone. NOTE: If you’re looking for the latest information on Santa tracking for the current year, see our Your Guide To Santa Trackers page. NORAD’s Santa Tracking Monopoly I’ve been writing about Santa tracking for five years now. Back in 2005, there were a variety of Santa tracking services out there. Since then, most of them have given up and simply point to NORAD Tracks Santa. That’s fine — NORAD does a great job. NORAD is the joint US-Canadian missile tracking organization. But for more than 50 years, NORAD has also been tracking Kris Kringle due to a misprinted phone number. Since 2007, NORAD partnered formally with Google to produce an entire suite of Jolly St. Nick … [Read more...] about The 2010 Santa Tracker Review, From NORAD To Google Earth
Where’s Santa Claus? When will he arrive? Those are questions millions of children around the world are wondering this Christmas Eve. To help, two wonderful services stand ready as usual: NORAD Tracks Santa and Google Santa Tracker. We here at Search Engine Land also stand ready, as usual, with our own tradition: the annual review of both services and how to get the most out of them, whether you’re accessing them from the web or a smartphone, or even by making an old-fashioned voice phone call. The Santa Trackers & How They Got Started Once again, here are the two major Santa tracking services we recommend for 2015: Both are dependable and safe Santa trackers that will serve you well. Here’s some brief background about each of them. NORAD stands for the North American Aerospace Defense Command, a joint US-Canadian military operation. This year, NORAD is celebrating its 60th anniversary of tracking Jolly Old St. Nick. It all began in 1955, thanks to a mistake. A … [Read more...] about Where’s Santa Claus? Your 2015 Guide To NORAD Tracks Santa & Google’s Santa Tracker
A number of search engine researchers look at queries that searchers type into a search box, and break them down into three kinds of queries based upon the intent of those searchers – navigational, informational, and transactional. Navigational queries have been seen as searches where someone searching intended to find a specific known site. Imagine instead considering a navigational query to be one where a perfect site exists that is an ideal one for a search engine to show to a searcher in response to that query, regardless of whether they knew about the site or not. A search engine might put that perfect site at the top of search results, and not worry too much about other results shown. When is a query a navigational query, and when might a site be considered a perfect site for that query? A recent patent application from Yahoo transforms the meaning of what a navigation query is, and finds a way to automate the process of determining whether a query is navigational, and … [Read more...] about Redefining Navigational Queries to Find Perfect Sites