Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google begins rolling out messaging feature within Google My BusinessJul 12, 2017 by Barry Schwartz You can now message with your customers directly via your Google local panel in mobile search. Google My Business updates insights email sent to businessesJul 13, 2017 by Barry Schwartz Check out the new, fancy emails Google is sending businesses with analytics for their local listings. Rand Fishkin to step away from day-to-day operations at MozJul 13, 2017 by Barry Schwartz Moz’s founder is moving into an advisory role at the company early next year. Brace yourself: The benefit and shock of analyzing Googlebot crawl spikes via log files [Case Study]Jul 13, 2017 by Glenn Gabe Site owners really don’t know the full story about who, or what, is crawling their sites until they analyze their server logs. Columnist Glenn Gabe shares a case study that illustrates some … [Read more...] about SearchCap: Google local messaging & booking, business insights & crawl spikes
Google file sharing for business
Yesterday WatchdogWatch.org, which monitors NGOs (“watchdogs”) found and blogged about a filing with the FCC in the larger context of its proceedings on net neutrality. The filing is by an organization representing minority owned media and business. The issue raised is whether the concept of “net neutrality” should be expanded to include search engines and appearance in search results: The Minority Media and Telecommunications Council, representing 16 national organizations, [ ] raises the provocative issue of whether net neutrality requirements should be applied to search engines. The MMTC report (.pdf) says the following about alleged search engine “bias” against minority owned businesses (and especially small business): Google, recently accounted for over 71% of the entire U.S. search market,109 giving Google an unprecedented ability to influence this market. Controlling the results of such a substantial share of the Internet search market gives … [Read more...] about Do Search Engines (Google) “Harm Minority Owned Businesses”?
Google+ Pages have sparked a lot of discussion in B2B marketing circles. The ability to add multiple management functionality, site verification, and easy to integrate Google+ badges have leadership teams asking whether this truly is the next social media platform B2B marketers must focus upon. However, all of the recent hype and scrambling to start marketing on Google+ should not come at the expense of equally critical B2B search engine marketing responsibilities. Balance short and long-term B2B initiatives carefully. While we’re certainly jumping into Google+ Pages for Business and building our base of knowledge on this social network, here are five indirectly related but completely separate B2B SEO initiatives to remain in focus with, as 2012 rolls along. Benchmark Not-Provided Keyword Referral Metrics In my opinion, the biggest short term impact of Google+ Pages, for B2B marketers, will be the potential for rapidly increasing percentages of blocked keyword data, as encrypted … [Read more...] about 5 Critical B2B SEO Initiatives, In Addition To Developing A Google+ Page For Business
Demand Media has filed for an IPO. The company, known as a content farm to some, produces much of its content on sites like eHow and others in direct response to what it determines people are searching for on the web. Its filing shed new light on how much it depends on SEO and Google, in particular. That’s interesting, because I’ve never known a company — a publisher — so dependent on SEO (outside of actual SEO companies) to go public before. Below, highlights on these aspects. The SEO and Google aspects really get going around page 14 of the filing: Page 14: Google Funds Big Chunk Of Demand Media We have an extensive relationship with Google and a significant portion of our revenue is derived from cost-per-click performance-based advertising provided by Google. For the year ended December 31, 2009 and the six months ended June 30, 2010, we derived approximately 18% and 26%, respectively, of our total revenue from our various advertising arrangements with … [Read more...] about The Google & SEO Aspects
This past week at SMX East, I presented a longer-tail marketing tactic for Google Maps—creation and uploading of place marks data into the customizable “My Maps” section. For companies and individuals who have some rich local data to share, or local place expertise, My Maps may be for you! If you’ve ever wished that you could engineer the Google Maps interface to highlight and display your local content, My Maps could be something of a dream-come-true. For content publishers, imagine if your content was pinpointed and presented throughout Google Maps, making it easy for people who are exploring local areas virtually to discover you? For small mom-and-pop businesses, imagine if consumers were able to find you via hundreds or thousands of listings in Google Maps instead of just one? People frequently search for local places via maps—indeed, Hitwise counts four map sites in the top ten of its travel category. While inside the maps, there are a few ways by … [Read more...] about A Goldmine For Local Businesses