In my Ad Age column last month, I joked about Google taking a “drill, baby, drill” approach in rolling out more ads everywhere on its properties. Now the latest ad reservoir to be tapped: Google Finance, as announced today on the Google Blog. You’ll find a new box as shown above sporting ads on the Google Finance home page, as well as ads that are running along the sides of internal pages: In the very near future, we will start testing text ads on a small number of news refinements within Google Search — so if, for example, you type “iPod” into Google.com and then click on the news link on the upper left-hand side, you might see text ads alongside those results. Actually, the testing on Google News is live now. I talked to Nick Fox, business product management director at Google, who clarified that, if you go directly to Google News, no ads will appear. But if you do a web search, see a news item, and click to Google News, then ads will be shown. … [Read more...] about Google Finance Gets Ads; Google News Testing Them
Google finance google
On the first full day that we had a Google Home in our house, we interacted with it 473 times over the course of the day. Four hundred of those were my two-year-old asking it to play “Cherry Bomb” by The Runaways, followed by his mother or me interrupting with, “Hey Google! Stop!” (Look, I love that song, too, but enough is enough, you know?) The point is, watching the way that my family interacts with the device, and how often they interact with it, I’m more inclined to believe the forecast that sales of Amazon Echo and Google Home type devices will go from 1.8 million this year to 15.1 million in 2020. Have you seen this demo video from Google I/O?: It really can do all of those things, like turn on your lights and help you plan your day. There are many times where it gets stumped and says “Sorry, I’m not sure how to help with that,” but not nearly as many as Amazon Echo, as you can see in Danny Sullivan’s review. For the most … [Read more...] about SEO without SERPs is here with Google Assistant, Home and Amazon Echo. Here’s how to survive.
Last month, in A Search Marketer’s Guide to Google Display Advertising, I discussed recent changes to the Google Display Network (GDN) that are important to search marketers who use both search and display advertising to reach customers. This month, we’ll dig in and try to make some sense of GDN targeting options. Targeting Options On The GDN The ultimate goal of targeting your ad on Google’s Display network is quite simple, really. You want to find the websites and webpages across the length and breadth of the Internet where your ads attract visitors to your site who then become customers. I think of the display network sort of like a gigantic news stand with billions and billions of printed pages contained in millions and millions of magazines, newspapers, and books, with tens of thousands of perfectly wonderful places to display our ads to audiences as precise as nice, little old ladies on their way home from church. Like a favorite news stand, Google’s … [Read more...] about A Search Marketer’s Guide To Google Display Advertising, Part 2
Microsoft has reorganized itself to be “One Microsoft,” with the company being organized by “function” rather than around products. How’s that compare to one of Microsoft’s chief competitors, Google, which did a reorg of its own two years ago? Microsoft is all about engineering, whereas Google is more product-focused, it seems. And unlike Microsoft, Google has top management positions to cover its ads and social efforts, plus “Knowledge,” Google’s fancy name for search. Let’s take a look. For this comparison, I’m largely drawing off Microsoft’s memo today and comparing that to Google’s management page, to see what correspondences, if any, there are. This isn’t a perfect chart. For one, Google’s management page doesn’t list many key people. Rachel Whetstone, who heads corporate communications, isn’t listed. Laszlo Bock, who oversees hiring, also isn’t listed. Both have the same … [Read more...] about The Microsoft Reorg Versus Google: Lots Of Engineering, No Ads, Social Or Search Execs
06/22/2018 by Bill Slawski Leave a Comment Sharing is caring!0sharesFacebookTwitterGoogle+LinkedInPinterestunsplash-logoBraden Collum Organic Search 1. Domain Age and Rate of Linking2. Use of Keywords3. Related Phrases4. Keywords in Main Headings, Lists, and Titles5. Page Speed6. Watch Times for a Page7. Context Terms on a Page8. Language Models Using Ngrams9. Gibberish Content10. Authoritative Results11. How Well Databases Answers Match Queries12. Suspicious Activity to Increase Rankings13. Popularity Scores for Events14. The Amount of Weight from a Link is Based upon the Probability that someone might click upon it15. Biometric Parameters while Viewing Results16. Click-Throughs17. Site Quality Scores18. Disambiguating People19. Effectiveness and Affinity20. Quotes21. Category Duration Visits22. Repeat Clicks and Visit Durations23. Environmental Information24. Traffic Producing Links25. Freshness26. Media Consumption History27. Geographic Coordinates28. Low Quality29. Television … [Read more...] about Five Years of Google Ranking Signals