The ads appear similar to regular Google search, along the right side of the page. The idea is that because an actual search was conducted, the searcher is more likely to be receptive to targeted ads than if s/he was browsing. However, searches on Google News itself will not generate ads at the moment. That may change after further testing. … [Read more...] about Google Finance Gets Ads; Google News Testing Them
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Yes, if someone is trying to get an answer, as a marketer you shouldn’t get in Google’s way of providing that answer. On the other hand, putting promotional messaging in your copy along with the information makes Google sound like she’s doing a radio spot for you when she reads the featured snippet. … [Read more...] about SEO without SERPs is here with Google Assistant, Home and Amazon Echo. Here’s how to survive.
Making Sense Of GDN Targeting Options What is a topic, really? What’s an audience? Do keywords work the same way in display campaigns as they do for search? In fact, the way GDN targeting options work are generally more ambiguous than the literal keyword targeting we’re used to in paid search. It takes some time working in the network and lots of experimenting before you understand how your keywords behave, and how often your perfectly logical assumptions are anything but. … [Read more...] about A Search Marketer’s Guide To Google Display Advertising, Part 2
This isn’t a perfect chart. For one, Google’s management page doesn’t list many key people. Rachel Whetstone, who heads corporate communications, isn’t listed. Laszlo Bock, who oversees hiring, also isn’t listed. Both have the same “senior vice president” title as other executives who are listed on the page. Why aren’t they listed? I wouldn’t read too much into their absence. Google is notoriously bad about maintaining its management page, and in part, that might be purposeful, so as to limit insight into the company. … [Read more...] about The Microsoft Reorg Versus Google: Lots Of Engineering, No Ads, Social Or Search Execs
Google recently published a patent which showed how Structured data in the form of JSON-LD might be used on a page, and might cause Google to search for values of attributes of entities described in that structured data, such as what book was published by a certain author during a specific time period. The patent explained how Google could search through the structured data to find answers to a query like that. My post is Google Patent on Structured Data Focuses upon JSON-LD, and the patent it covers is . … [Read more...] about Five Years of Google Ranking Signals