3) Backlinks with Keyword in Anchor Text The trend of using keyword in Anchor text is declining since the Google’s last algorithm update. According to SearchMetrics study, the percentage of people who are using keyword in anchor text was 29% in earlier years and now it has been declined to 26%. … [Read more...] about Why Link Building Still Important for Google SEO Ranking?
Google first page ranking
Gary was asked about it on Twitter and said, "yes, it's still important." I think the question came up because of the Fred update and what is appears to target. But Fred is more than just ads, in fact, not all sites hit by Fred had ads in the "bad spots." … [Read more...] about Google: Page Layout Algorithm/Penalty Is Still Important
Image credit to ShutterstockThere has been some confusion around page speed recently, espesially around the new Speed Update coming in July. In short, the new one in July, will for the first time, introduce a separate page speed score of some sorts for mobile. Before Google only looked at desktop page speed. Now, Google will look at both desktop and mobile. … [Read more...] about Google Page Speed Uses Desktop Or Mobile Based On Searcher
All my clients were aware that speed is a crucial aspect of their mobile site, so this update did not change anything in particular nor should it have raised new questions, apart from “how will Google measure speed?” The answer to this question is tricky for sure, but it probably has to do with the Google RAIL model and all the metrics defined in it. Subsequently, some webmasters and online marketers I work with gave more priority to speed improvement tasks that were on their roadmap anyways, which is always good! … [Read more...] about From Speed Update to Lighthouse Insights: Expert Voices on Google Page Speed Optimization
A week ago we reported on chatters and signals of a Google search ranking algorithm update. That died down a bit shortly after we wrote about it but over the past couple days I am seeing chatter and signals of another Google update. I don't think this is a super massive update but it might be specifically targeting niches or just a test or something. It is hard to say at this point. … [Read more...] about Google Search Ranking Algorithm Update & Fluctuations Continue