In the new functionality Google adapted its whole mobile solution to the App experience, providing additional reports and metrics for App owners and developers. In addition, they adjusted the registration flow to make it more streamlined for App developers. “Our goal with the new Mobile App Analytics reports is to help marketers and developers measure the end-to-end value of their mobile app, to ultimately help them build richer, more engaging experiences for their users.” Said JiaJing Wang, Product Manager at Google, explaining the reasoning behind the new functionality. According to a recent article, mobile search traffic is on the rise, showing increases across different industries and website types. Google Analytics confirmed this trend with the following statement: “mobile now accounts for 8% of all conversions that we’re seeing in Google Analytics, and mobile conversions have grown by about 180% in just the last year.” All the above, and other mobile … [Read more...] about Google Analytics Goes Mobile – Launches App Analytics
Rumor after rumor after rumor keeps appearing that Google is to release itsown mobile phone, the Gphone. In April 2007, we originally compiled all theseGoogle Phone rumors into a timeline view. Since then, we’ve continued to updatethe list, so that the confused, perplexed or just plain curious can keep trackof what’s come out when. Enjoy! NOTE (Nov. 5, 2007): Google’s Android Arrives: Not Gphone But An Open Source Mobile Platform covers the actually announcement that all these rumors have led up to. December 2004 – Too Many Fragmented Devices: Google VP Urs Hoelzlespokeof mobile growth being stalled because of too much fragmentation. "What’sholding back the big revolution is that every device is different. There issoftware out there for at least 300 different platforms and that’s not a goodsituation and that will prevent the emergence of widely used applications," hesaid. That promptedsome (andhere) to wonder if Google would look at doing their own … [Read more...] about Gphone? The Google Phone Timeline
The iPhone was introduced on June 29, 2007 and that was effectively the beginning of the mobile internet era. With the iPhone also came the acceleration of mobile search for Google, the default engine for the iconic Apple device. This year mobile became a cornerstone of Google’s strategy with a string of announcements, product tweaks and the $750 million AdMob acquisition announcement (now under FTC scrutiny). The aborted $500+ million Yelp acquisition was also partly about mobile as well. The big mobile story of 2009, however, is the rise of smartphone adoption and in particular the iPhone 3GS, which became the top-selling handset in the US this year. However Android also came into its own in 2009, with a massive ad campaign from Verizon on behalf of the Motorola Droid that boosted public awareness of the operating system, as well as the arrival of a dozen (or more) devices in 26 countries from more than 30 carriers. The Android year ended with a frenzy of speculation over the … [Read more...] about Year In Review: Search Goes Mobile
It’s Day 2 of Google I/O, Google’s annual developers conference. The morning keynote gets underway at 8:30AM Pacific. What to expect? How about Google TV? An Android Tablet? TechCrunch found evidence that’s what we may be hearing about. We’ll see shortly. My liveblogging begins, below. Those at home can also watch live. I/O sessions are being broadcast here on YouTube. By the way, the keynote was originally scheduled for 9AM, but I was told it was moved up to 8:30AM. More room for surprises? Vic Gundotra is talking about his first day at Google, meeting Andy Rubin — who heads Google’s mobile operating system efforts — talking to him about why Google needed to get behind an open mobile operating system. Because among other reasons, why if one man controlled one operating system for everyone, with a 1984 slide that goes up behind him to applause, which has to be a dig at Apple and how much it seems to have changed since its classic 1984 … [Read more...] about Android News & Google TV Announced
Eric Schmidt predicted that sales of smartphones would surpass PCs more than six years ago, as the then-Google CEO prepared the world for the “mobile-first” culture at the Mobile World Congress in 2010. Fast forward to today, and we’re witnessing the birth of a new mobile era where consumers interact and convert in what Google describes as mobile micro-moments — the key points of time when a user is interacting with their mobile device because they want to know something, go somewhere, do something or buy something. As marketers, measuring mobile moments that matter — by understanding and optimizing mobile traffic, mobile engagement, mobile conversion and mobile revenue — is critical to developing a successful mobile-first strategy that improves performance. Consider the four statistics below; By 2019, mobile ad spending is expected to increase to $195.55 billion, and mobile ads will account for 70.1 percent of all digital advertising, Source: … [Read more...] about Google’s shift to mobile-first: mobile moments that matter
UPDATE: Google Webmasters and Maile Ohye responded to our request for comment on this article: @wonderwall7 Hi Kelsey, PageSpeed Insights fetches a page like how a real user would… — Google Webmasters (@googlewmc) March 10, 2015 As many of you know, Google recently announced a major change related to how sites show up in mobile search results, beginning on April 21st. The official Google Webmaster announcement stated: Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices. The announcement then went on to suggest two different ways site owners could find out whether their site might be impacted: If you want to test a few pages, you can use the Mobile-Friendly Test. If you have a site, you can … [Read more...] about Flawed Google Mobile Usability Test Results
On April 21, Google updated their mobile search algorithm to include mobile-friendly as a ranking factor. In other words, websites that are mobile-friendly are likely to rank better than websites that are not. Even if your website still ranks well in mobile search, you still have to deal with it not being labeled as mobile-friendly. If you are the owner of an online store, you may be wondering how the Google mobile friendly update affects your website. In this post, I am going to look at how you can determine if you need to make your website mobile friendly and show you how to do it. The first question you might be asking yourself is if your online store needs to be mobile friendly in the first place? The answer can be found in the Mobile Overview report in the Audience section. When you navigate to this report, you will see the following table at the bottom. If you have conversion goals set up in Google Analytics, you will see the dollar amount of sales you are making from users … [Read more...] about Google’s Mobile-Friendly Update Guide for E-commerce
Editor’s Note: SEJ founder Loren Baker also contributed to this post. Today, Google launched its long-awaited mobile-friendly algorithm update worldwide, which is estimated to affect a large % of mobile search queries. As more people use their smartphones to browse the internet, this update was made in an effort to provide users with the most relevant and timely results, whether the information is on mobile-friendly web pages or in a mobile app. Today’s update is historical in a number of ways — in fact, it was making history well before it even launched. In an unprecedented move, Google issued a formal warning about this algorithm update last month, giving site owners time to make the necessary changes to their sites before the algorithm went live. Never before has Google given so much advance notice about an algorithm update, but before I get to that, let’s go over what led to today’s update. If you were watching closely, you could see the signs coming … [Read more...] about Google’s Mobile-Friendly Algorithm Goes Live
Click-through rates for websites depend a great deal on their position in organic search results. But to what extent are local businesses further compromised as Google pushes all organic results further and further off the bottom of the mobile screen as it prioritizes paid ads, Google My Business listings, Knowledge Graph and/or Accelerated Mobile Pages? And when directories, aggregators, articles, reviews and chains dominate the top organic slots, what hope is there that the mobile user will scroll two, three, four or more screens to find the website of the local restaurant or hotel they seek? This is the first of two columns on the state of mobile search. This column is focused on what’s happening to mobile organic search – i.e. where websites come in the search engine result page (SERPS). The follow-up column will consider the Google-owned properties – particularly Google My Business and Knowledge Graph – that are displacing organic results, including the … [Read more...] about Is Google killing mobile organic search?
Google’s Accelerated Mobile Pages (AMP) project has launched, taking a huge stride towards Google’s stated goal of a “better, faster mobile internet.” But just what does AMP consist of, and what will it mean for the marketing industry? Last October, Google announced the introduction of its Accelerated Mobile Pages project, a new open-source initiative aiming to “dramatically improve the performance of the mobile web.” This latest move towards a more mobile-friendly web is Google’s answer to Facebook’s Instant Articles and Apple News. But while both of those initiatives require entering into a dedicated partnership with Facebook or Apple, anyone can get on board with Google’s AMP and use it to create web pages. In the months since the announcement, we’ve seen a lot more information released about what AMP will consist of, its key features and how it will alter the experience of the mobile web. So what is the significance of … [Read more...] about What does Google’s Accelerated Mobile Pages (AMP) mean for marketers?