In the new functionality Google adapted its whole mobile solution to the App experience, providing additional reports and metrics for App owners and developers. In addition, they adjusted the registration flow to make it more streamlined for App developers. “Our goal with … [Read more...] about Google Analytics Goes Mobile – Launches App Analytics
Google goes mobile
The iPhone was introduced on June 29, 2007 and that was effectively the beginning of the mobile internet era. With the iPhone also came the acceleration of mobile search for Google, the default engine for the iconic Apple device. This year mobile became a cornerstone of … [Read more...] about Year In Review: Search Goes Mobile
Just when you thought optimizing your website for search on desktop browsers was becoming tough, then comes optimizing your website for mobile search. Once you were almost at peace with the fact that you might have mobile search engine optimization down, then along comes … [Read more...] about Optimizing for Voice Search with Siri, Google Now, and Cortana
UPDATE: Google Webmasters and Maile Ohye responded to our request for comment on this article: @wonderwall7 Hi Kelsey, PageSpeed Insights fetches a page like how a real user would… — Google Webmasters (@googlewmc) March 10, 2015 As many of you know, Google recently … [Read more...] about Flawed Google Mobile Usability Test Results
On April 21, Google updated their mobile search algorithm to include mobile-friendly as a ranking factor. In other words, websites that are mobile-friendly are likely to rank better than websites that are not. Even if your website still ranks well in mobile search, you still have … [Read more...] about Google’s Mobile-Friendly Update Guide for E-commerce
Editor’s Note: SEJ founder Loren Baker also contributed to this post. Today, Google launched its long-awaited mobile-friendly algorithm update worldwide, which is estimated to affect a large % of mobile search queries. As more people use their smartphones to browse the … [Read more...] about Google’s Mobile-Friendly Algorithm Goes Live
Google’s Search Quality Rating Guidelines (PDF) is a 157 page document that was created to guide human quality raters who were assigned a list of sites to rate. The guidelines gives insights into how Google defines what a a high quality site is. Hidden within that document, … [Read more...] about Strategies From Google’s Quality Rating Guidelines
Local search has changed a lot over the past few years. Two years ago, Google released the “Pigeon Update,” which profoundly affected how local search results are calculated. Then, about a year ago, Google revealed that mobile searches finally outnumbered desktop … [Read more...] about Optimizing Your Site for Local Search on Mobile
Click-through rates for websites depend a great deal on their position in organic search results. But to what extent are local businesses further compromised as Google pushes all organic results further and further off the bottom of the mobile screen as it prioritizes paid ads, … [Read more...] about Is Google killing mobile organic search?
Google’s Accelerated Mobile Pages (AMP) project has launched, taking a huge stride towards Google’s stated goal of a “better, faster mobile internet.” But just what does AMP consist of, and what will it mean for the marketing industry? Last October, … [Read more...] about What does Google’s Accelerated Mobile Pages (AMP) mean for marketers?