In the new functionality Google adapted its whole mobile solution to the App experience, providing additional reports and metrics for App owners and developers. In addition, they adjusted the registration flow to make it more streamlined for App developers. “Our goal with the new Mobile App Analytics reports is to help marketers and developers measure the end-to-end value of their mobile app, to ultimately help them build richer, more engaging experiences for their users.” Said JiaJing Wang, Product Manager at Google, explaining the reasoning behind the new functionality. According to a recent article, mobile search traffic is on the rise, showing increases across different industries and website types. Google Analytics confirmed this trend with the following statement: “mobile now accounts for 8% of all conversions that we’re seeing in Google Analytics, and mobile conversions have grown by about 180% in just the last year.” All the above, and other mobile … [Read more...] about Google Analytics Goes Mobile – Launches App Analytics
Google goes mobile
The iPhone was introduced on June 29, 2007 and that was effectively the beginning of the mobile internet era. With the iPhone also came the acceleration of mobile search for Google, the default engine for the iconic Apple device. This year mobile became a cornerstone of Google’s strategy with a string of announcements, product tweaks and the $750 million AdMob acquisition announcement (now under FTC scrutiny). The aborted $500+ million Yelp acquisition was also partly about mobile as well. The big mobile story of 2009, however, is the rise of smartphone adoption and in particular the iPhone 3GS, which became the top-selling handset in the US this year. However Android also came into its own in 2009, with a massive ad campaign from Verizon on behalf of the Motorola Droid that boosted public awareness of the operating system, as well as the arrival of a dozen (or more) devices in 26 countries from more than 30 carriers. The Android year ended with a frenzy of speculation over the … [Read more...] about Year In Review: Search Goes Mobile
Just when you thought optimizing your website for search on desktop browsers was becoming tough, then comes optimizing your website for mobile search. Once you were almost at peace with the fact that you might have mobile search engine optimization down, then along comes optimizing your website for voice search. Siri, Google Now, and Cortana are just the start. In this post, I am going to look at how you can optimize your website for voice search. Because, as of 2014, over half of teens, and over 40% of adults were using it on a daily basis. Or more importantly, we’re going to look at the differences between preparing to optimize for search engines that let users search via the spoken word versus the typed word. Know Which Search Engine You are Optimizing For While Google may dominate the desktop and mobile search world, could Bing take over voice search? When iOS 7 arrived, Siri began using Bing as its default search engine, meaning that all iPhone and iPad users have to … [Read more...] about Optimizing for Voice Search with Siri, Google Now, and Cortana
UPDATE: Google Webmasters and Maile Ohye responded to our request for comment on this article: @wonderwall7 Hi Kelsey, PageSpeed Insights fetches a page like how a real user would… — Google Webmasters (@googlewmc) March 10, 2015 As many of you know, Google recently announced a major change related to how sites show up in mobile search results, beginning on April 21st. The official Google Webmaster announcement stated: Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices. The announcement then went on to suggest two different ways site owners could find out whether their site might be impacted: If you want to test a few pages, you can use the Mobile-Friendly Test. If you have a site, you can … [Read more...] about Flawed Google Mobile Usability Test Results
On April 21, Google updated their mobile search algorithm to include mobile-friendly as a ranking factor. In other words, websites that are mobile-friendly are likely to rank better than websites that are not. Even if your website still ranks well in mobile search, you still have to deal with it not being labeled as mobile-friendly. If you are the owner of an online store, you may be wondering how the Google mobile friendly update affects your website. In this post, I am going to look at how you can determine if you need to make your website mobile friendly and show you how to do it. The first question you might be asking yourself is if your online store needs to be mobile friendly in the first place? The answer can be found in the Mobile Overview report in the Audience section. When you navigate to this report, you will see the following table at the bottom. If you have conversion goals set up in Google Analytics, you will see the dollar amount of sales you are making from users … [Read more...] about Google’s Mobile-Friendly Update Guide for E-commerce
Editor’s Note: SEJ founder Loren Baker also contributed to this post. Today, Google launched its long-awaited mobile-friendly algorithm update worldwide, which is estimated to affect a large % of mobile search queries. As more people use their smartphones to browse the internet, this update was made in an effort to provide users with the most relevant and timely results, whether the information is on mobile-friendly web pages or in a mobile app. Today’s update is historical in a number of ways — in fact, it was making history well before it even launched. In an unprecedented move, Google issued a formal warning about this algorithm update last month, giving site owners time to make the necessary changes to their sites before the algorithm went live. Never before has Google given so much advance notice about an algorithm update, but before I get to that, let’s go over what led to today’s update. If you were watching closely, you could see the signs coming … [Read more...] about Google’s Mobile-Friendly Algorithm Goes Live
Google’s Search Quality Rating Guidelines (PDF) is a 157 page document that was created to guide human quality raters who were assigned a list of sites to rate. The guidelines gives insights into how Google defines what a a high quality site is. Hidden within that document, written between the lines as it were, are five important insights into the kinds of sites Google aspires to rank. The following five strategies are related to search marketing trends implied within Google’s document that you may not know about. 1. Content is Not King Google’s guidelines explicitly instructs the raters to judge a site according to how a page satisfies a site visitor’s goals. Thus, for an e-commerce site, a page is judged according to the consumer’s research and buying experience, not by how much content is on the page. It is about how the content satisfies user’s goals that matters. It’s not about publishing interesting content. Google’s Rating … [Read more...] about Strategies From Google’s Quality Rating Guidelines
Local search has changed a lot over the past few years. Two years ago, Google released the “Pigeon Update,” which profoundly affected how local search results are calculated. Then, about a year ago, Google revealed that mobile searches finally outnumbered desktop searches. In light of this shift, Google made mobile-friendliness a key ranking factor for mobile search. Most recently, Google introduced Promoted Pins at their 2016 Summit, to give advertisers a greater ability to capitalize on the potential of local mobile searches. Can you see where all this is going? The days of desktop local search optimization are ending. If you want your business to rank effectively for local searches, it’s time to focus your efforts on mobile. Understanding Your Mobile Audience When it comes to local search, your mobile audience is often very different from your desktop audience. Given the size and weight of desktop computers (and even laptops), most desktop searches happen at home … [Read more...] about Optimizing Your Site for Local Search on Mobile
Click-through rates for websites depend a great deal on their position in organic search results. But to what extent are local businesses further compromised as Google pushes all organic results further and further off the bottom of the mobile screen as it prioritizes paid ads, Google My Business listings, Knowledge Graph and/or Accelerated Mobile Pages? And when directories, aggregators, articles, reviews and chains dominate the top organic slots, what hope is there that the mobile user will scroll two, three, four or more screens to find the website of the local restaurant or hotel they seek? This is the first of two columns on the state of mobile search. This column is focused on what’s happening to mobile organic search – i.e. where websites come in the search engine result page (SERPS). The follow-up column will consider the Google-owned properties – particularly Google My Business and Knowledge Graph – that are displacing organic results, including the … [Read more...] about Is Google killing mobile organic search?
Google’s Accelerated Mobile Pages (AMP) project has launched, taking a huge stride towards Google’s stated goal of a “better, faster mobile internet.” But just what does AMP consist of, and what will it mean for the marketing industry? Last October, Google announced the introduction of its Accelerated Mobile Pages project, a new open-source initiative aiming to “dramatically improve the performance of the mobile web.” This latest move towards a more mobile-friendly web is Google’s answer to Facebook’s Instant Articles and Apple News. But while both of those initiatives require entering into a dedicated partnership with Facebook or Apple, anyone can get on board with Google’s AMP and use it to create web pages. In the months since the announcement, we’ve seen a lot more information released about what AMP will consist of, its key features and how it will alter the experience of the mobile web. So what is the significance of … [Read more...] about What does Google’s Accelerated Mobile Pages (AMP) mean for marketers?