A law firm in Michigan, Seikaly & Stewart, is suing its former SEO provider — but not for a lack of ranking success. Rather, the firm is getting sued for allegedly using “spammy” techniques violating Google’s guidelines. That comes via Eric Goldman. The defendant Rainmaker Institute, which specializes in online marketing services for the legal profession, is accused knowingly violating Google SEO guidelines by building “link farms” on behalf of the plaintiff’s several legal domains. It’s not clear from the complaint (also embedded below) whether the plaintiff law firm suffered any ranking penalty as a result of the link farming. Here’s the factual core of the plaintiff’s claim: Expert analysis performed since the conclusion of the contract has shown that essentially no links were created for protectyourstudent.com and seikalystewart.com. Approximately 6720 links appear to have been created for Oaklandbusinesslawyers.com, … [Read more...] about Lawyers Sue SEO Firm For Violating Google Guidelines
Google guidelines seo
There are many in the SEO community that get very frustrated with Google, and one of the reasons for this is simple: there is a communications gap. This is not a simple case of US English vs. UK English, but more like Swahili vs. Latin. Many publishers — and many who profess to be SEO professionals — get upset or angry every time Google communicates. In fact, I’d suggest this Eye Chart captures how many feel Google communicates: In other words, people see that Google does a lot of communication but believe the search giant is deliberately vague and misleading about it. On the other hand, Google feels it is making every reasonable effort possible to be clear. Why does this gap exist? Let’s take a look. Tactics Vs. Principles The first part of this problem is that people are always asking Google about SEO tactics. Is this tactic ok? From Google’s perspective, some of these questions are like wolves in sheep’s clothing. To them, the flow of questions … [Read more...] about Google And SEO Communications: Swahili Vs. Latin
A funny question came up in a Reddit thread, and I am in the mood for funny right now. The question was, can you hypnotize someone to get links to your web site and if you do, is it against Google's webmaster guidelines? The funny thing is also that John Mueller from Google responded.The question was "Does hypnotizing somebody for links break the webmaster guidelines?" Adding "Lets say, I hypnotize somebody, tell them to log in to their Wordpress admin, tell them to link to me, then snap my fingers so they don't remember anything, does this break the webmaster guidelines?"I do not see hypnotism as a no no in the link schemes section of the Google webmaster guidelines - do you? John Mueller from Google responded saying "Instructions unclear, linked to my Wordpress admin panel."The funny thing is, I would not be surprised if someone actually tried this in the past.Now, concentrate on the image above. Let it consume you. Focus. You are getting sleepy. You are not asleep. Now, make … [Read more...] about Google Guidelines: Can You Hypnotize Someone For Links?
Last night, Google's Sean O'Keefe shared some data on the Think With Google blog about how their SEO strategy leads to good results for the 7,000+ websites they manage. But then Google's search team had to come out and clarify that Google's SEO team doesn't get any preferential treatment because they work at Google.In short, Google said their success came from doing three things:(1) Making small changes that have big impacts.(2) Not being afraid to make changes to their sites.(3) Consolidating content and sites to focus better.I wrote these up in detail at Search Engine Land.After this came out, both Danny Sullivan and John Mueller from Google had to clarify that Google doesn't give their internal SEO teams any preferential treatment. Danny said on Twitter "they do it just like any other SEO, reading external guidelines and advice. They have no special access to or insight from the Google search team." John Mueller said on Twitter, "I suspect Google in-house SEOs have a harder … [Read more...] about Google: Our SEO Success Is Not From Preferential Treatment
share tweet share pin it e-mail share Everyday countless webpages are evaluated by Google quality raters (with the goal of improving the overall quality of search results). On 12 November 2015 Google updated its comprehensive guidelines (Quality Rater Guidelines), according to which webpage and content quality is evaluated. Not long after this we began to notice significant movement in our ranking and visibility data. Could we perhaps be witnessing the emergence of Phantom Update III? It certainly appears that search results have been adjusted in line with the guidelines. So let’s have a closer look at the data. Updated guidelines: User intent is centrally important to quality The Quality Rater Guidelines are important because they give us an insight into how Google defines low and high quality pages. As we know, in early summer we witnessed the effects of Phantom Update II, where some sites suffered significant losses in visibility. However, certain … [Read more...] about Phantom Update III: What Google’s updated Quality Guidelines could mean for page rankings –