A funny question came up in a Reddit thread, and I am in the mood for funny right now. The question was, can you hypnotize someone to get links to your web site and if you do, is it against Google's webmaster guidelines? The funny thing is also that John Mueller from Google responded.The question was "Does hypnotizing somebody for links break the webmaster guidelines?" Adding "Lets say, I hypnotize somebody, tell them to log in to their Wordpress admin, tell them to link to me, then snap my fingers so they don't remember anything, does this break the webmaster guidelines?"I do not see hypnotism as a no no in the link schemes section of the Google webmaster guidelines - do you? John Mueller from Google responded saying "Instructions unclear, linked to my Wordpress admin panel."The funny thing is, I would not be surprised if someone actually tried this in the past.Now, concentrate on the image above. Let it consume you. Focus. You are getting sleepy. You are not asleep. Now, make … [Read more...] about Google Guidelines: Can You Hypnotize Someone For Links?
Patrick Sexton created a free and useful revamp of his tools at Varvy.com. He calls it the Google Guidelines tool. Why? Well, he went through changed in the Google guidelines for us a few months ago and decided to put a tool together that tested them all.You can find all the of the Google webmaster guidelines here and now, while they are called guidelines, things like having a robots.txt is not necessary if you do not want to block GoogleBot. So keep that in mind. This tool doesn't imply you are 100% doing something wrong but shows where you may be missing something based on those guidelines.Here is the test for this site (yes, I know we have issues) - click on it to see the full screen version:Patrick said on Google+:The Google guideline tool is now a combined version of many tools and reports on how a site is following the recently updated Google webmaster guidelines. This is an entirely different tool than you have seen in the past. If you have run your pages through this tool in … [Read more...] about Varvy Tools: Google Guidelines Testing Tool
A law firm in Michigan, Seikaly & Stewart, is suing its former SEO provider — but not for a lack of ranking success. Rather, the firm is getting sued for allegedly using “spammy” techniques violating Google’s guidelines. That comes via Eric Goldman. The defendant Rainmaker Institute, which specializes in online marketing services for the legal profession, is accused knowingly violating Google SEO guidelines by building “link farms” on behalf of the plaintiff’s several legal domains. It’s not clear from the complaint (also embedded below) whether the plaintiff law firm suffered any ranking penalty as a result of the link farming. Here’s the factual core of the plaintiff’s claim: Expert analysis performed since the conclusion of the contract has shown that essentially no links were created for protectyourstudent.com and seikalystewart.com. Approximately 6720 links appear to have been created for Oaklandbusinesslawyers.com, … [Read more...] about Lawyers Sue SEO Firm For Violating Google Guidelines
Google announced back in August 2016 that it will begin to devalue web pages in mobile search with intrusive interstitials as of January 10, 2017. Going forward, Google recommends using interstitials on mobile pages that only take up a “reasonable” amount of screen space. Here is an example of what Google considers to be “intrusive”: Google gave site owners plenty of time to prepare for the update, but in case you have not yet done so, I have rounded up 10 pieces of expert advice that will ensure your web pages are not affected by this penalty. How to Avoid Google’s Mobile Interstitials Penalty Advice from Google The first piece of advice comes from none other than Google itself. Here’s how Google defines the penalty: “To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.” Takeaway: Content on the … [Read more...] about 10 Ways to Get Ready for Google’s Mobile Interstitials Penalty on January 10th
The practice of brands engaging with popular bloggers seems to have caught Google’s attention, with the search engine offering some advice on what bloggers should do in this situation. Or, as it’s very easy to interpret, Google is suggesting it may take action if it deems that links have been added to posts in return for free goods. In its post, Google advises bloggers to nofollow links to company’s sites, social pages and any sites selling the product in question. The advice: Bloggers should use the nofollow tag on all such links because these links didn’t come about organically (i.e., the links wouldn’t exist if the company hadn’t offered to provide a free good or service in exchange for a link). Companies, or the marketing firms they’re working with, can do their part by reminding bloggers to use nofollow on these links. Google also adds that bloggers should disclose any relationships, just as if this was a form of sponsored content. I … [Read more...] about Google issues guidelines on bloggers and links for freebies