Image by Frederik Hermann, available via CC BY-SA 2.0 Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home had delivered what appeared to be an unsolicited advertisement to unsuspecting owners. The reports first emerged on Reddit and Twitter, where users who own Google Home devices posted that Google slipped in an ad for Disney’s new Beauty and the Beast movie. As one user explained on Reddit: This morning while I was getting ready for work, I did my usual “Okay Google, good morning”. After information about the time and weather, my google home said something along the lines of “By the way, Beauty and The Beast opens in theaters today. In this version, Belle is the inventor. Sounds more like it to me.” A mixed response from Home owners Not surprisingly, many of the Google Home owners who heard the ad were not pleased. “Why in … [Read more...] about Is Google’s ‘Beauty and the Beast’ ad the future of paid voice search?
Google home and amazon echo
Andy Rubin, former Google employee and creator of the Android operating system, unveiled two new products from his new company: a high-end smartphone and a stand-alone virtual assistant. The "Essential Phone" and "Essential Home" are intended to compete with his former employer's products (Pixel, Google Home), as well as those from Samsung and Apple. The Essential smartphone is available for pre-order now (US only) and costs $699. It comes with an add-on, 360-degree camera for $50 more. It's positioned as a premium device, with an edge-to-edge screen and high-end processor. It's also made from titanium and is supposed to be more durable than other Android devices or the iPhone, according to its PR. The Essential Home - I wonder if Google will come after Rubin for using the same name - is close in size to the Amazon Echo Dot but more elegant. Pricing for the virtual assistant hasn't yet been disclosed. However, Google Home is $129, and Amazon Echo is available for $179. It will thus be … [Read more...] about Former Android boss launches devices to compete with Google Pixel and Google Home
Fresh off its recent voice search study, Stone Temple Consulting compared the relative accuracy of Google Home and Amazon Echo. The SEO firm posed 5,000 questions to each unit “to see which device was smarter.” In its discussion of results, the firm makes clear that the test was not a comparison of the full range of virtual assistant capabilities. Rather it sought to determine which device more often gave a correct answer to a wide range of factual questions. The specific list of questions wasn’t provided. Percentage of 5,000 questions device attempted to answer There were some scoring nuances that Stone Temple describes in its own blog post, which I won’t reproduce here. As one might anticipate, however, Google was able to answer many more questions than Echo/Alexa. That’s consistent with my personal experience and makes sense given Google’s search index. Google Home answered more than three times the number of questions that Amazon Echo could. The … [Read more...] about Google Home has more answers than Amazon Echo
Think of the new Google Home assistant as a voice-only search engine. You ask it questions by voice; it gives back answers by voice. If you’re a search marketer, that immediately raises a big concern: How do I get traffic and visitors from this thing, if they can’t click to me? Turns out, they can. The key is the Google Home companion app for iOS or Android. For certain questions, especially those that are drawn from web-based sources rather than Google’s Knowledge Graph facts database or Wikipedia, Google Home will give a voice answer and send a link to the source of that answer to the companion app. “Related to your activity” cards Here’s an example of this in action. I asked Google Home for a mince pie recipe, and it responded with a voice answer: Someone probably can’t remember everything in a recipe delivered by voice, so Google Home smartly sends a link to the recipe to the Google Home app, for reference: Clicking on the “Visit … [Read more...] about How Google Home turns voice answers into clickable links
On the first full day that we had a Google Home in our house, we interacted with it 473 times over the course of the day. Four hundred of those were my two-year-old asking it to play “Cherry Bomb” by The Runaways, followed by his mother or me interrupting with, “Hey Google! Stop!” (Look, I love that song, too, but enough is enough, you know?) The point is, watching the way that my family interacts with the device, and how often they interact with it, I’m more inclined to believe the forecast that sales of Amazon Echo and Google Home type devices will go from 1.8 million this year to 15.1 million in 2020. Have you seen this demo video from Google I/O?: It really can do all of those things, like turn on your lights and help you plan your day. There are many times where it gets stumped and says “Sorry, I’m not sure how to help with that,” but not nearly as many as Amazon Echo, as you can see in Danny Sullivan’s review. For the most … [Read more...] about SEO without SERPs is here with Google Assistant, Home and Amazon Echo. Here’s how to survive.