Fresh off its recent voice search study, Stone Temple Consulting compared the relative accuracy of Google Home and Amazon Echo. The SEO firm posed 5,000 questions to each unit “to see which device was smarter.” In its discussion of results, the firm makes clear that the test was not a comparison of the full range of virtual assistant capabilities. Rather it sought to determine which device more often gave a correct answer to a wide range of factual questions. The specific list of questions wasn’t provided. Percentage of 5,000 questions device attempted to answer There were some scoring nuances that Stone Temple describes in its own blog post, which I won’t reproduce here. As one might anticipate, however, Google was able to answer many more questions than Echo/Alexa. That’s consistent with my personal experience and makes sense given Google’s search index. Google Home answered more than three times the number of questions that Amazon Echo could. The … [Read more...] about Google Home has more answers than Amazon Echo
Google home or amazon echo
What started with Siri in 2010 is quickly leading to an age where consumers engage with the internet using only their voices, in much the way Captain Picard engaged with the computer on the USS Enterprise. Google’s foray into voice search has been calculated and planned for years, according to Google CEO Sundar Pichai. It currently appears to be based on a closed system owned and overseen by Google, not on an open system like the trillions of websites that populate the internet are built on (i.e., HTML). I predicted this eventuality more than two years ago, after the Nest acquisition. These are the problems and challenges brought by Google’s new assistant that marketers and SEOs alike need to be aware of. Google I/O 2016 announcement On May 18, 2016, Google announced Google Home, a speaker that houses the new Google assistant (Yes, it’s Google assistant with a lower-case a, not Google Assistant) platform and that resembles the Amazon Echo. The Home device seeks to … [Read more...] about What marketers need to know about Google assistant and Google Home
On the heels of Amazon’s success with Echo and Google’s introduction of Home, Apple is preparing a stand-alone virtual assistant device, powered by Siri, according to a report in The Information. The report says that Apple will also open up Siri to third-party apps. This latter point is the more significant of the two revelations. According to the article: Opening up its Siri voice assistant to outside app developers is the more immediate step. Apple is preparing to release a software developer kit, or SDK, for app developers who want their apps to be accessible through Siri, according to a person with direct knowledge of the effort. As I’ve indicated in the past, this was the original vision for Siri: an intelligent front end for third-party services, transactions and content. However, after Apple bought Siri, it basically abandoned that ambition (aside from a handful of partner services). Now, competition is forcing the company to return to that vision. The article … [Read more...] about Apple building Amazon Echo competitor, will open Siri to third-party apps — [Report]
Think of the new Google Home assistant as a voice-only search engine. You ask it questions by voice; it gives back answers by voice. If you’re a search marketer, that immediately raises a big concern: How do I get traffic and visitors from this thing, if they can’t click to me? Turns out, they can. The key is the Google Home companion app for iOS or Android. For certain questions, especially those that are drawn from web-based sources rather than Google’s Knowledge Graph facts database or Wikipedia, Google Home will give a voice answer and send a link to the source of that answer to the companion app. “Related to your activity” cards Here’s an example of this in action. I asked Google Home for a mince pie recipe, and it responded with a voice answer: Someone probably can’t remember everything in a recipe delivered by voice, so Google Home smartly sends a link to the recipe to the Google Home app, for reference: Clicking on the “Visit … [Read more...] about How Google Home turns voice answers into clickable links
On the first full day that we had a Google Home in our house, we interacted with it 473 times over the course of the day. Four hundred of those were my two-year-old asking it to play “Cherry Bomb” by The Runaways, followed by his mother or me interrupting with, “Hey Google! Stop!” (Look, I love that song, too, but enough is enough, you know?) The point is, watching the way that my family interacts with the device, and how often they interact with it, I’m more inclined to believe the forecast that sales of Amazon Echo and Google Home type devices will go from 1.8 million this year to 15.1 million in 2020. Have you seen this demo video from Google I/O?: It really can do all of those things, like turn on your lights and help you plan your day. There are many times where it gets stumped and says “Sorry, I’m not sure how to help with that,” but not nearly as many as Amazon Echo, as you can see in Danny Sullivan’s review. For the most … [Read more...] about SEO without SERPs is here with Google Assistant, Home and Amazon Echo. Here’s how to survive.