Image by Frederik Hermann, available via CC BY-SA 2.0 Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home had delivered what appeared to be an unsolicited … [Read more...] about Is Google’s ‘Beauty and the Beast’ ad the future of paid voice search?
Google home or amazon echo
Andy Rubin, former Google employee and creator of the Android operating system, unveiled two new products from his new company: a high-end smartphone and a stand-alone virtual assistant. The "Essential Phone" and "Essential Home" are intended to compete with his former employer's … [Read more...] about Former Android boss launches devices to compete with Google Pixel and Google Home
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Nearly 80 percent of US display ad spend will be programmatic in 2017 [eMarketer]Apr 21, 2017 by Ginny Marvin Private … [Read more...] about Marketing Day: Display ad spend, Amazon sellers report & Google Home
Fresh off its recent voice search study, Stone Temple Consulting compared the relative accuracy of Google Home and Amazon Echo. The SEO firm posed 5,000 questions to each unit “to see which device was smarter.” In its discussion of results, the firm makes clear that … [Read more...] about Google Home has more answers than Amazon Echo
Earlier today Google announced that you will now be able shop with Google Assistant on Google Home. This duplicates functionality already available on Amazon’s Alexa devices. Inventory is available from “participating Google Express retailers, including Costco, Whole … [Read more...] about Now you can shop with Google Home — just like on Amazon Echo
A year after Amazon’s Echo starred in a Super Bowl commercial, Google Home gets its turn in the spotlight with a 60-second ad that will air Sunday during this year’s Super Bowl. It’s not Google’s first Super Bowl ad; that happened all the way back in 2010 … [Read more...] about Google Home to star in new Super Bowl LI commercial
What started with Siri in 2010 is quickly leading to an age where consumers engage with the internet using only their voices, in much the way Captain Picard engaged with the computer on the USS Enterprise. Google’s foray into voice search has been calculated and planned for … [Read more...] about What marketers need to know about Google assistant and Google Home
On the heels of Amazon’s success with Echo and Google’s introduction of Home, Apple is preparing a stand-alone virtual assistant device, powered by Siri, according to a report in The Information. The report says that Apple will also open up Siri to third-party apps. … [Read more...] about Apple building Amazon Echo competitor, will open Siri to third-party apps — [Report]
Think of the new Google Home assistant as a voice-only search engine. You ask it questions by voice; it gives back answers by voice. If you’re a search marketer, that immediately raises a big concern: How do I get traffic and visitors from this thing, if they can’t … [Read more...] about How Google Home turns voice answers into clickable links
On the first full day that we had a Google Home in our house, we interacted with it 473 times over the course of the day. Four hundred of those were my two-year-old asking it to play “Cherry Bomb” by The Runaways, followed by his mother or me interrupting with, … [Read more...] about SEO without SERPs is here with Google Assistant, Home and Amazon Echo. Here’s how to survive.